After Pausing Its New Slogan Activation, Las Vegas Will Restart at the Super Bowl On Sunday, during the Grammys, the Las Vegas Convention and Visitors Authority (LVCVA) debuted a new slogan," What happens here, only happens here." Yet, due to the tragic death of Kobe Byrant, his daughter Gianna and seven others, the city's trade
Fans’ Tweets Will Be Printed on the Confetti at Super Bowl LIV When the winner of Super Bowl LIV is crowned and confetti rains from the sky, if you see people picking up that confetti and reading it, here's why. Twitter is teaming up with the National Football League to print tweets from Twitter Sports'
Social Platforms Join Civic Alliance to Help Push Voting in U.S. Nonpartisan nonprofit Democracy Works and the CAA Foundation, the philanthropic arm of entertainment and sports agency Creative Artists Agency, teamed up to form the Civic Alliance, which they described as a "nonpartisan coalition of businesses working together to build a future where everyone can
Advertising Trades Urge California Attorney General to Delay CCPA Less than 24 hours after the 14th annual international Data Privacy Day passed, five of the nation's leading advertising and marketing trade associations urged California Attorney General Xavier Becerra today through a joint letter to delay his office's enforcement of the California Consumer Protection Act. The
Twitter’s #BrandBowl Returns to Crown the Brands That Shine Online During the Super Bowl Year No. 54 for the Super Bowl also marks year No. 3 for #BrandBowl, Twitter's way to recognize brands that drive discussion on its platform during the game. Brands talking about brands is a thing in the modern era, so might
Jeep Will Return to Super Bowl 54 With a 60-Second Spot Fiat Chrysler Automobiles (FCA) said its Jeep brand will air one 60-second ad in Super Bowl 54. But, unlike many of its peers, Jeep is bucking the years-long trend of early releases by not revealing any details prior to the game, including when the
Super Bowl Onslaught Begins; Fox Wants You to Skip Work on Monday: Wednesday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you
Walmart’s Super Bowl Debut Touts Out-of-This-World Convenience Walmart, which was founded five years before the first Super Bowl in 1967, has held out as an advertiser in the Big Game for more than 50 years. In 2020, however, that streak will end as the retailer debuts its first ad in the first quarter of Super
Fox Tells Super Bowl Viewers to Take Off Work the Next Day for ‘Super Monday’ As Fox hosts its first Super Bowl since it spun off into a new company last March ahead of the Disney deal, the network wants to extend Sunday's festivities into what it's calling Super Monday. And it's offering viewers who
The BIGLIST of 50 Top B2B Marketing Conferences in 2020 Marketing conferences offer a wealth of benefits to marketers looking to learn, network, and increase brand awareness, but how do you go about finding events that match your business and B2B marketing needs? Over the past decade the number of conferences has skyrocketed, making it
