Digital Marketing News: Google Rejiggers Results Design, Instagram’s Brand Mentions Feature, Octi AR Social Network, & CX Gets More Budget The post Digital Marketing News: Google Rejiggers Results Design, Instagram’s Brand Mentions Feature, Octi AR Social Network, & CX Gets More Budget appeared first on Online Marketing Blog - TopRank®. Source: Toprank
McDonald’s Has Fun With ‘Famous Orders’ in Sunday’s Pre-Game Ad From W+K The Wieden + Kennedy era of McDonald's advertising has officially begun, but sadly you won't see the fruits of the high-profile relationship during the Super Bowl itself. If you tune in early, however, you might catch the brand's fun 30-second spot about "Famous
IBM CEO Virginia Rometty Steps Down Virginia Rometty is leaving her post as CEO of IBM. Arvind Krishna will take her place. Until now, Krishna served as IBM's svp for cloud and cognitive software. James Whitehurst, the CEO of cloud computing company Red Hat, which IBM acquired for $34 billion last year, will become IBM's
Facebook Releases Special Big Game Filters and Stickers for Messenger Kansas City Chiefs or San Francisco 49ers? Either way, Messenger From Facebook has you covered for Super Bowl LIV. Facebook released limited-edition camera filters and stickers in Brazil, Canada, Germany, Mexico, the U.K. and the U.S. Thursday. The Endzone filter enables Messenger users to picture
Pinterest Takes On Misinformation Regarding Voting and the 2020 Census Pinterest detailed several steps it is taking to prevent misinformation and disinformation regarding the 2020 presidential election in the U.S. and the 2020 Census from spreading via its platform. Its new civic participation policy prohibits false and misleading content that affects the integrity of an
Snapchatters Gain Access to Several Creative Tools for the Big Game Snapchatters can get into the Super Bowl LIV spirit with creative tools including Cameos, a commemorative marker lens and Big Game-themed lenses, filters and stickers. In addition, content created via Snap Inc.'s partnership with the National Football League will be available via the application's
Democratic Candidate Michael Bloomberg’s Super Bowl Ad Showcases Gun Control In the ongoing tit-for-tat between billionaires running for president, the Michael Bloomberg campaign released its much-awaited Super Bowl ad this morning. The ad, which addressed gun control, is the presidential hopeful's latest commercial after several weeks of running ads in battleground states, like Ohio, Pennsylvania
Hard Rock Edits Its Super Bowl Ad; Watch All the Big Game Spots: Thursday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox,
Break Free B2B Series: Margaret Magnarelli on the Psychology of Trust for Better Content Marketing Trust in marketing—how to build it and how to wield it for good—needs to be top of mind for every modern marketer. Why? Because nearly every decision people make, especially when it comes to purchasing decisions, has an element of
Fox Is Using the Super Bowl to Secure Its First 18-49 Demo Season Win in 8 Years Fox knows Sunday's broadcast of Super Bowl 54 will attract north of 100 million viewers. And if it can convince enough of them to stick with the network beyond the Big Game, it should cement its first season
