After Pausing Its New Slogan Activation, Las Vegas Will Restart at the Super Bowl

After Pausing Its New Slogan Activation, Las Vegas Will Restart at the Super Bowl

On Sunday, during the Grammys, the Las Vegas Convention and Visitors Authority (LVCVA) debuted a new slogan,” What happens here, only happens here.” Yet, due to the tragic death of Kobe Byrant, his daughter Gianna and seven others, the city’s trade body and agency, R&R Partners, opted to stay away from planned activations that night….

Source: Ad Week – AD & Brand News