Fox Tells Super Bowl Viewers to Take Off Work the Next Day for ‘Super Monday’
As Fox hosts its first Super Bowl since it spun off into a new company last March ahead of the Disney deal, the network wants to extend Sunday’s festivities into what it’s calling Super Monday. And it’s offering viewers who take that day off the opportunity to win $10,000. The network’s “Super Monday” campaign, which…
Source: Ad Week – AD & Brand News