Test Your Big Game Brand Knowledge With Adweek’s Super Bowl Quiz When Super Bowl 54 kicks off on Sunday, rumor has it there might actually be some football involved. The Big Game has become such a showcase for advertising that one in five Americans now say they tune in just to watch the commercials. Somewhere
Facebook Introduces Bylaws for Its Global Independent Oversight Board for Content Facebook's global independent oversight board for content only has one person on it thus far, but it also has a set of bylaws, which were introduced Tuesday. CEO Mark Zuckerberg initially mentioned the creation of the board in November 2018, but progress has been
The Washington Post Reinstates Suspended Reporter Following Tweet After widespread outcry, including from staffers in its own newsroom, Washington Post editors reinstated a reporter they suspended over tweets she sent following Kobe Bryant's death. Editors put national political reporter Felicia Sonmez on leave after she tweeted, then deleted, a Daily Beast story that reported on
J.Crew Taps Victoria’s Secret Veteran Jan Singer as CEO Over a year after the departure of its last chief executive, J.Crew finally has a new CEO. Jan Singer, who was previously the CEO of Victoria's Secret Lingerie, a position she left at the end of 2018, is taking the top spot at the retailer, where
Twitter Shares Its Season Highlights From the Participants in Super Bowl LIV Twitter is helping fans gear up for Super Bowl LIV by sharing data on the two teams that will face off in Sunday's Big Game: the Kansas City Chiefs and San Francisco 49ers. The most-tweeted-about Chiefs players this season were: Patrick Mahomes Tyrann
The Agency Perspective on How Kobe Bryant Made His Mark on Advertising While he will always be best remembered as an NBA legend, Kobe Bryant had an impact off the court as well, particularly within the Los Angeles community. The world of advertising is no exception. Following the untimely death of Bryant and his daughter
The Blue Dot Will Belong to Tums During the Big Game GlaxoSmithKline's Tums antacid brand is taking over the little-used blue dot emoji and making it the centerpiece of a sweepstakes on Twitter during the Big Game. Once Super Bowl LIV kicks off at 6:30 p.m. ET Sunday, Tums' Twitter account, @TUMSOfficial, will live-tweet #Tumsworthy
How to Check if Google Manually Reviewed Your Site Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword? Well, they have an algorithm for that. But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it. One way
New DTC Brand Open Spaces Is Taking on Home Organization It may seem as though direct-to-consumer brands have conquered every category out there, but DTC holding company Pattern Brands thinks there's still room for disruption in the home space. Enter Open Spaces, a new home organization brand that launches today with products ranging from wire
Planters Pauses Super Bowl Campaign; How to Land Celebrities in an Ad: Tuesday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you
