Go lean or go home: marketers face huge budget cuts and drops in customer loyalty if they don't optimise now 74% of CMOs have already - or expect to - face cuts to marketing budget or team due to recession 42% of marketers think customer loyalty will drop in the next 12 months 40% of
Upstream Continues Mobile Marketing Momentum with 15% Revenue Growth in The First Nine Months of 2022 23% rise in profit during first three quarters of the year as martech platform revenue soars Athens, London, Sao Paulo, October 20th 2022 – Upstream, the global mobile marketing technology specialist has reported a 15% rise in revenue over
New Google Ad Labeling TechCrunch recently highlighted how Google is changing their ad labeling on mobile devices. A few big changes include: ad label removed from individual ad units where the unit-level label was instead becomes a favicon a "Sponsored" label above ads the URL will show right of the favicon & now the site
Meta brings Microsoft and NBCUniversal into its metaverse At Connect, Meta discusses partnerships with tech and media brands, new avatars with full bodies—and a $1,499 headset. Source: Ad Age - News
Consumers want more authenticity in LGBTQ+ ad representation A new report from Do the WeRQ and DISQO reveals that while more consumers are seeing LGBTQ+ people in ads, visibility alone isn’t enough. Source: Ad Age - News
Chipotle’s latest BeReal effort ties in Halloween Boorito event Chipotle’s annual Boorito event is back in person this year, and to prove it, the restaurant chain wants its customers to post about it on BeReal. Source: Ad Age - News
Watch the newest commercials from the NFL, Captain Morgan, Pepsi and more Captain Morgan says, “Never let the away team feel too at home.” Source: Ad Age - News
Why Amazon is a contender to land NBA media rights Amazon has long been cited as a potential NBA bidder, and every week it defies expectations with "Thursday Night Football," that theory becomes more of a reality. Source: Ad Age - News
Nosto named Elite Partner by Klaviyo as part of their newly-announced technology partner program Nosto, already a best-in-class personalization provider in the Klaviyo ecosystem, achieves Elite Partner status as the two companies continue to grow their relationship and help brands build powerful, personalized online experiences New York, October 11, 2022—Nosto, the leading Commerce Experience Platform
VideoAmp launches second-by-second TV measurement as marketers demand data precision BET tests measuring by seconds to help analyze custom audiences for P&G and other brands. Source: Ad Age - News
