Stagwell acquires Wolfgang; Doner names a new chief creative officer
Stagwell acquires Wolfgang; Doner names a new chief creative officer Stagwell bought a minority stake in Los Angeles-based Wolfgang in 2019. Source: Ad Age - News
Connected TV—how to engage audience seamlessly
Connected TV—how to engage audience seamlessly 5 ways to take advantage of the features and functionalities the platform offers. Source: Ad Age - News
Limited-time offer marketing strategy—what brands need to do this fall
Limited-time offer marketing strategy—what brands need to do this fall The link between consumer interest and expenditure is not inevitable if companies fail to demonstrate added value Source: Ad Age - News
Executives are backing away from ESG as recession risks mount
Executives are backing away from ESG as recession risks mount More than eight of 10 global CEOs anticipate a recession within the next 12 months, KPMG found in a recent survey. Source: Ad Age - News
Upstream's Mobile Identity: Online identification and first-party data collection in a post-cookie world
Upstream's Mobile Identity: Online identification and first-party data collection in a post-cookie world New whitepaper reveals Upstream’s game-changing, patented mobile identification technology, the enhancements it brings to marketing, UX and security, and how it pushes mobile operators up in the digital advertising ladder London, Sao Paulo, Athens, October 4th, 2022 – MarTech experts, Upstream, say
The top production talents turning advertising’s big ideas into reality
The top production talents turning advertising’s big ideas into reality See all the Production winners of Ad Age's 2022 Creativity Awards, including the year's top director, director to watch, agency producer and more. Source: Ad Age - News
In Exclusive Interview with the MMA Germany, Google’s Tobias Kellner Shares Insights for Marketers on the Privacy Sandbox
In Exclusive Interview with the MMA Germany, Google’s Tobias Kellner Shares Insights for Marketers on the Privacy Sandbox Also discusses expansion of API testing schedule and feedback opportunities for MMA Germany members MUNICH – Google Germany Industry Relations Lead Tobias Kellner spoke recently with the MMA Germany in an exclusive video interview, where he offered
Property Raptor launches in the UK to bring 'AI powered matchmaking' to real estate
Property Raptor launches in the UK to bring 'AI powered matchmaking' to real estate Proptech company looks to revolutionise UK real estate agencies with AI matching and productivity tools New offices in London mark Property Raptor’s plans to ramp up growth in the UK market, after successful rollout to Chestertons and Savills LONDON, UK; September
Upstream Helps Flormel Increase eCommerce Sales and Reduce Cart Abandonment
Upstream Helps Flormel Increase eCommerce Sales and Reduce Cart Abandonment Mobile marketing campaigns powered by Grow platform achieve 16x Return on Investment (ROI) for Brazilian healthy snacks company Sao Paulo, August 25th, 2022 – Upstream, the global specialist in mobile marketing has been selected by Brazilian healthy snack food provider Flormel to increase their online
Global digital transformation agency disrupts the UK market with world-class technology services
Global digital transformation agency disrupts the UK market with world-class technology services Integrated Management Systems (IMS) launches in the UK to empower businesses with technology, product strategy, and growth marketing expertise IMS opens its London office and aims to hire 100 new software engineers across the IMS Group by the end of 2023 London, UK;