VideoAmp launches second-by-second TV measurement as marketers demand data precision BET tests measuring by seconds to help analyze custom audiences for P&G and other brands. Source: Ad Age - News
Nielsen rival VideoAmp clears key hurdle as it integrates with Mediaocean Nielsen and agencies have cited lack of Mediaocean integration as barrier for new currencies, but VideoAmp and Comscore now have cleared it, and iSpot.tv could be next. Source: Ad Age - News
Watch: L'Oréal's Asmita Dubey on the metaverse, e-commerce and digital transformation Chief Digital and Marketing Officer Asmita Dubey live from Viva Technology conference on navigating slowing e-commerce, making social commerce work and exploring the metaverse. Source: Ad Age - News
Procter & Gamble launches Voost fizzy vitamins into business that's already bubbling Effervescent vitamins, already a hit in Australia, come to U.S. market where they're largely unknown, fueling a P&G business already been growing more than 30% annually. Source: Ad Age - News
WPP shakeup merges Essence with Mediacom, Mindshare with Neo Big clients Google and Unilever endorse deal as GroupM streamlines offerings. Source: Ad Age - News
TV measurement inequities pose hurdles for marketers Experts agree big data sets are biased and third-party data is often inaccurate. Source: Ad Age - News
Former Sam's Club top marketer Tony Rogers hired by Keller Williams Tony Rogers drawn to new industry by culture and technology challenges, but won't likely be doing a Super Bowl spot soon. Source: Ad Age - News
Watch Irish Spring's first Super Bowl ad enter a spooky land of malodor intolerance Colgate-Palmolive Co. ad ends happily, with Celtic-like folks dancing around body wash monolith. Source: Ad Age - News
Hellmann's returns to Super Bowl with Reebok's 'Office Linebacker' "Terry Tate: Office Linebacker" joins Jerod Mayo in Wunderman Thompson's teaser to tackle food waste. Source: Ad Age - News
Email remains direct marketers' top choice despite social media rise, ANA study finds Direct mail ROI tops email, social and others, but marketers plan to ramp up email use in 2022 Source: Ad Age - News
