Meta brings Microsoft and NBCUniversal into its metaverse At Connect, Meta discusses partnerships with tech and media brands, new avatars with full bodies—and a $1,499 headset. Source: Ad Age - News
Inside TikTok's new premium ad tier At NewFronts, video app shares plans to split ad revenue with creators from new "brand safe" tier of advertising. Source: Ad Age - News
Netflix is finally ready to sell ads Streaming giant acknowledges that advertising is on its way after warding off brand interruptions in shows for years. Source: Ad Age - News
Amazon rebrands IMDb TV—here's the new name For second time, the e-commerce giant looks for better name to encompass its connected TV property separate from Prime. Source: Ad Age - News
Walmart's programmatic platform will offer new video ads and second-price auction Retail giant upgrades its internet ad products in move to introduce more automation and attract more advertisers. Source: Ad Age - News
How Meta is relying on automation to fix its ad platform As Apple changes data-sharing rules, ad platforms like Facebook lean on machine learning to target and measure. Source: Ad Age - News
Mark Zuckerberg says Instagram will enable NFT fashion, speaking to SXSW Discusses plans for non-fungible clothing on social media, and other metaverse projects at Austin festival. Source: Ad Age - News
Watch live at 12 p.m. EST: Unlocking the metaverse Find out how brands can play in virtual worlds and better understand everything from NFTs to gaming platforms. Source: Ad Age - News
Facebook opens up to more cryptocurrency advertisers Social giant eases its policies around crypto marketers to allow more companies to promote products and services in the space. Source: Ad Age - News
Amazon puts display ads into Twitch livestreams At unBoxed event, Amazon Ads reveals new products for marketers, like more places to appear on its video service. Source: Ad Age - News
