Chipotle’s latest BeReal effort ties in Halloween Boorito event Chipotle’s annual Boorito event is back in person this year, and to prove it, the restaurant chain wants its customers to post about it on BeReal. Source: Ad Age - News
WPP will offer metaverse training with Epic Games Epic Games’ Fortnite is a way for brands to expand their Web3 strategies. Source: Ad Age - News
How drone racing used TikTok to find its fan base The Drone Racing League has more followers than MLS, NHL, and F1. Source: Ad Age - News
Reddit deepens Tinuiti relationship as it courts ad agencies ahead of IPO Reddit said it struck its first independent agency partnership as part of broader advertising push. Source: Ad Age - News
McDonald’s celebrates Lunar New Year in the metaverse with Opening Ceremony The Golden Arches tapped Opening Ceremony’s co-founder Humberto Leon to design a collection of zodiac animals for its metaverse event. Source: Ad Age - News
Why brands should avoid ‘West Elm Caleb’ and similar TikTok trends One brand has already taken down its response to the social media phenomenon. Source: Ad Age - News
Cryptocurrency exchange Coinbase comes to the NBA and WNBA New sponsorship will kick off with the start of the NBA’s 75th anniversary season. Source: Ad Age - News
YouTube enters the holiday shopping wars with live commerce event Walmart, Verizon and Samsung among the brands that will be featured. Source: Ad Age - News
How influencers are helping cities attract remote workers Campaigns highlight a lower cost of living and city attractions. Source: Ad Age - News
This TikTok creator’s logo spoofs of Apple, Starbucks and Amazon are getting brands’ attention Brands are now clamoring to have Emily Zugay update their logos for TikTok. Source: Ad Age - News
