IHOP Kicks Off a (Really) Sweet TikTok Challenge IHOP wants TikTok users to let its syrups do the talking or, more accurately, the singing. The restaurant chain kicked off its first-ever TikTok challenge Monday, #SyrupTurnUp. TikTok users are encouraged to have their IHOP syrup bottles "sing" along to its frenzied version of holiday classic "Silent
The 1980s Saw Globalization, Agency Fragmentation and Some of the Best Ads Ever Made This article is part of a series celebrating our being 40 Years Bold, highlighting four decades--and counting--of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years. The
‘Peloton Girl’ Stars as Herself in the Greatest Sequel Ever: An Aviation Gin Ad It spurred a million think pieces and spoofs, and it's the current enfant terrible of ... er, terrible advertising. Yes, we're talking about that Peloton ad that people either can't get enough of or get away from fast enough. There's been
US Airline Earnings Are Up 21.5% in 2019 So Far U.S. airlines had a healthy third quarter, with a 21.5% increase over last year's earnings from the same time period according to third-quarter airline financial data released today by the Bureau of Transportation Statistics. More significantly, it's the 26th consecutive quarter that airlines have posted
Mountain Dew Is Running a Super Bowl 2020 Ad This Year PepsiCo's Mountain Dew is running an ad during Super Bowl 54, according to people familiar with the matter. The spot will mark Mountain Dew's return to the Big Game after sitting out this past year. Its parent company PepsiCo, which has served as the
Facebook Adds More Reporting Options in Time for the Holiday Shopping Season Facebook released three updates to its reporting features to help businesses get a better handle on how their campaigns are performing during the holiday shopping season. The social network's new cross-account reporting option will enable brands to see metrics including reach, impressions and
Sir Kensington’s Makes a Magazine All About Condiments If you don't think condiments get their proper due, Sir Kensington's has a magazine for you with Sandwich, a quarterly publication that aims to explore modern society through a fun, food-based lens. The New York-based condiment maker, part of the Unilever family, released the first issue last
The NFL Teams Up With Amazon to Prevent Player Injuries The NFL isn't known for being easy on players' bodies or brains. But a new health and safety initiative in partnership with Amazon Web Services hopes a simulated player will help the league better predict the risk of player injuries and, hopefully, prevent them. The
As Streaming Wars Heat Up, Consumers Say They’ll Drop Some Services to Try New Ones As the streaming wars intensify, viewers are starting to adjust their consumption habits accordingly, and there's new data to prove it. About half of consumers polled in a new survey say they intend on subscribing to new OTT services--but about
A Letter From Our Executive Editor; ET Easter Eggs: Friday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up
