Facebook Adds More Reporting Options in Time for the Holiday Shopping Season

Facebook Adds More Reporting Options in Time for the Holiday Shopping Season

Facebook released three updates to its reporting features to help businesses get a better handle on how their campaigns are performing during the holiday shopping season. The social network’s new cross-account reporting option will enable brands to see metrics including reach, impressions and conversions across multiple ad accounts. The new feature also includes de-duplicated reach,…

Source: Ad Week – AD & Brand News