Mr. Planters Is Dead; Hallmark Channel Chief Exits: Thursday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for
PGA Tour Tees Up More Highlights on Facebook Watch Facebook Watch will once again be a video stop on the PGA Tour. The professional golfers' association said it will distribute daily highlight packages worldwide on the social network's long-form video destination for over 30 events, starting with the Farmers Insurance Open from Torrey Pines Golf
Will IGTV Follow Facebook Watch’s Monetization Path for Publishers? The introductions of long-form video platforms Facebook Watch in August 2017 and IGTV in June 2018 gave publishers food for thought on a lower-cost, easily accessible alternative to television, complete with Facebook's robust targeting capabilities. While neither platform has come close to making a meaningful dent
Hallmark Channel Chief Bill Abbott Exits Following Same-Sex Wedding Ad Controversy A month after Hallmark Channel sparked outrage for briefly pulling several ads from wedding planning brand Zola that featured a same-sex couple kissing at their wedding, the network's chief is exiting the company. Bill Abbott, who has been Crown Media Family Networks president and
Rainn Wilson Lies in States of Disarray and Denial for Little Caesars’ Super Bowl Teasers Little Caesars' first Super Bowl ad will star a very harried Rainn Wilson--best known as Dwight Schrute from The Office. In the first of three teasers released today, Wilson is frazzled, lying on the floor surrounded by sliced bread, which
After an Erroneous Report, the NFL Clarifies Its Position on Las Vegas Advertising in Super Bowl The National Football League and Las Vegas have had what can be called an "evolving" relationship over the last several decades. For years, the league wouldn't allow the Las Vegas Convention and Visitors Authority (LVCVA) to advertise in the
Bioluminescence Lit Up Facebook Conversation in December 2019 Facebook IQ's list of Topics to Watch for December 2019 had a certain glow to it. The social network's research arm said conversation about bioluminescence and associated topics animals, bacteria, camouflage, chemical reaction, Florida ocean, plankton, predation, Puerto Rico and Vieques (Puerto Rico) was up 9.3 times
The CBD Brand Taking Trade-Ins; Plastic Bag Bans Turned Branding Opportunity: Wednesday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can
Vodafone Leaves Facebook-Spearheaded Libra Association Cryptocurrency Initiative Vodafone became the latest company to bow out of the Libra Association, the cryptocurrency initiative being spearheaded by Facebook. A spokesperson for Vodafone told Nikhilesh De of CoinDesk that the company will focus on its M-Pesa digital payment service and expanding it beyond the six nations in Africa
Focusing Again on Charity, Kia Is in the Big Game For the 11th Year Running After running Super Bowl ads with big name celebrities for the better part of a decade--the auto manufacturer has previously hired Christopher Walken, Melissa McCarthy and Pierce Brosnan, to name a few--Kia made an unexpected pivot last year. Rather than
