Exclusive: Tide Is Back in the Super Bowl; Google’s Latest Restrictions: Friday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can
Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop The post Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop appeared first on Online Marketing Blog - TopRank®. Source: Toprank
The News Provenance Project Wants to Save Journalism Using Blockchain There's a curious sense of irony that The New York Times R&D Lab is looking at an unrefined, if not undeveloped, technology to fix an industry beset by issues created by, well, technology. Over the past couple of years, The New York Times, working with
Here’s What We Learned by Teaching an AI to Write Super Bowl Ads When we at Adweek launched our AI-powered Super Bowl Bot, designed to create ad pitches for the Big Game, we truly didn't know what to expect. Would it be funny? Insightful? Disturbing? Offensive? The answer to all of the above definitely proved
Can a New Marketing Campaign Bring Vitality Back to GNC? While health and wellness retailer GNC isn't as physically fit as it once was, a new ad campaign might help restore some vitality. In a lighthearted, self-deprecating spot from Havas New York that debuted earlier this month, GNC invited viewers to see the company in
Google’s Latest Measurement Restrictions Will Make Life Harder for Mobile Marketers Amid heightened pressure to meet public demand for data privacy, Google has quietly gone about implementing further restrictions within its vast marketing ecosystem. And this time, mobile app marketers will feel the pinch. The online advertising giant will start implementing changes this month to
Upheaval at Gap Shows a Need to Reconnect With Its Core Customer It's been a tumultuous time at Gap Inc. Over the past several weeks, the San Francisco-based retail conglomerate, which owns seven brands including Gap, Banana Republic and Old Navy, has seen the departure of three senior executives and the scrapping of a previously
Agency Network Plan A Expands With Four New Additions Alternative holding company Plan A, which was formed by Untitled Worldwide founding partner and CEO MT Carney and former Droga5 CEO Andrew Essex in June 2018, has expanded by adding four new companies to its fold. Joining the agency network are: Tether, a Seattle design agency
Top Advertisers, Media Platforms Get Tough on Harmful Online Content While they may be rivals on retail shelves, some of the world's top brands have joined forces to eradicate a common enemy: harmful online content. At the World Economic Forum's annual meeting in Davos, Switzerland, the Global Alliance for Responsible Media announced a new initiative
CBS All Access Uses NFL Playoffs to Launch Star Trek: Picard, Its ‘Biggest’ Show Yet The streaming space was wide open when CBS All Access debuted in 2014. As it becomes more crowded by the day, thanks to the likes of Amazon, Hulu, Disney+, Apple TV+ and of course Netflix, CBS All Access is prepared
