As Domestic Growth Slows, Netflix Focuses Globally and Creates New Viewing Metric Facing increased pressure from new, deep-pocketed competitors in the U.S., Netflix is looking abroad for more growth opportunities as it faces a continued slowdown of domestic subscriber increases. In the fourth quarter, Netflix added 42,000 new subscribers in the U.S. (55,000 including Canada)--to
L’Oréal Executive Joins ANA to Lead Gender Equality Push The Association of National Advertisers has appointed Nadine Karp McHugh to lead SeeHer, the initiative it founded four years ago to advocate for a more accurate portrayal of women and girls in advertising. Karp McHugh will serve as SeeHer's first president, a role that will involve
Twitter Saw 6.1 Billion K-Pop-Related Tweets in 2019 K-pop accounted for a healthy chunk of Twitter's soundtrack for 2019, as the social network said there were 6.1 billion related tweets during the year, up 15% from the 2018 total. Twitter head of global K-pop partnerships YeonJeong Kim said in a blog post, "While K-pop gained
Budweiser Teases Super Bowl Ad With Emotional Reactions From Its Own Stars Anheuser-Busch gave fans a behind-the-scenes look on Twitter today at the individuals who inspired, and will star in, Budweiser's 60-second Super Bowl 2020 spot. The teaser video--which, at 47 seconds, is almost as long as the ad itself--showcases the emotional reactions of those
A Horde of Morty Robots Learn About Flavor Stacking in Pringles Super Bowl Teaser In a new, 6-second teaser for Pringles' Super Bowl 2020 ad, a bunch of Morty robots with Julius Pringles heads for eyes sit in a classroom learning about "flavor stacking"--sandwiching several different flavors of Pringles on top of one another to
Nominations for Adweek’s 2020 Media All-Stars Are Open As the new year kicks off, we're getting a jump on nominations for Adweek's Media All-Stars. We're proudly in our 35th year of celebrating the best of media agencies, and we will highlight the people making a significant difference in our special April 13 issue. We're crowning
Would You Buy a Bracelet With Water From Mount Everest in It? Like many entrepreneurs, Steven Izen says that what keeps him up at night is the possibility someone is working harder than he is. Still, the fast-moving founder spent three years finding the right earthly elements--water from Mount Everest, mud from the Dead Sea--as
Is SEO Dead? (A Data-Driven Answer) SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up.
Harry and Meghan’s Brand; Snoop Dogg’s Foray Into Fast-Food: Tuesday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up
How Retailers Are Turning Plastic Bag Bans Into a Branding Opportunity Americans love their conveniences, but one piece of long-cherished gear is clearly on its way out: the disposable plastic bag. Consumers use 100 billion of them a year, and since most recycling programs can't handle the flimsy things, they wind up in landfills or
