Will IGTV Follow Facebook Watch’s Monetization Path for Publishers?
The introductions of long-form video platforms Facebook Watch in August 2017 and IGTV in June 2018 gave publishers food for thought on a lower-cost, easily accessible alternative to television, complete with Facebook’s robust targeting capabilities. While neither platform has come close to making a meaningful dent in TV’s video advertising dominance, Facebook Watch is a…
Source: Ad Week – AD & Brand News