The Universal Translator: How Marketers Can Improve Communication with Internal Stakeholders Star Trek is one of my favorite franchises. It’s a beacon to guide humanity to a brighter future: One without wars and scarcity, dedicated to discovery and enlightenment. (Can you tell I really loved the Picard series premiere?) (He has a PIT BULL
New York Life’s First Super Bowl Spot in 30 Years Is All About ‘Love Through Action’ In the 1970s and '80s, New York Life was a staple Super Bowl advertiser. The company, which was founded in 1845, advertised in the Big Game from 1970 to 1976, again in 1978, and then from 1987 to 1990.
Road to Challenger Brands: Everlane’s Franchesca Hashim on Emotion as the Start of Everything Everlane launched in 2011 with one question: Why would anyone pay $70 for a shirt that only cost $7 to make? The initially direct-to-consumer but increasingly brick-and-mortar clothing retailer operates by a policy it calls Radical Transparency. You can learn more
How the Revolutionary ‘Cheese Food’ Velveeta Became a Super Bowl Staple Exactly six years ago, as football fans were gearing up for Super Bowl XLVIII, a minor crisis erupted in the shopping aisles of America. It began as a rumor, a suspected hoax, until Kraft Foods took to Facebook to confirm the worst in a
Adweek’s Surreal Super Bowl Ad-Pitching Bot Highlights AI’s Strengths and Shortcomings As artificial intelligence becomes increasingly advanced, how many years out are we from machines being able to write mainstream commercials? It might seem like a fantastical notion or an academic exercise to some, but for copywriters and creative agencies, it's also an existential question
How a New York City Defense Attorney Ended Up Writing Copy for a Super Bowl Ad Presenting a pitch to one of your agency's biggest clients can be outright terrifying, especially early on in a career. But for Will Binder, who used to hold client meetings on New York's Rikers Island, it's just another day
How Do Celebrities End Up in Super Bowl Ads? Each year, a host of celebrities take a break from their artistic endeavors to lend their talents to the likes of toothpaste, candy and potato chip brands, all in the name of football. It's the Super Bowl, where stars are paid millions of dollars by advertisers
Remembering Kobe Bryant; How Olay Will Target Women in the Super Bowl: Monday’s First Things First Remembering Kobe Bryant, Who Died in a Helicopter Accident Sunday Like many athletes, Kobe Bryant had a second act outside of sports. On top of being one of the great basketball players to ever live, Bryant was married with
Behind the Scenes of Olay’s Star-Studded, Space-Themed Super Bowl Spot With a ‘Coded’ Message Check back at 9 a.m. Monday to see Olay's full Super Bowl spot. It was a beautiful day in Los Angeles, with temperatures in the mid-70s and the tops of palm trees dotting a cloudless sky. That California-in-December bliss, however, was
In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down We are living in the age of speed: faster connections, faster answers, faster service. People expect many things to happen instantly, in real-time, and technological advancements are increasingly making it possible. As such, it might seem counter-intuitive to suggest that we as B2B
