Road to Challenger Brands: Everlane’s Franchesca Hashim on Emotion as the Start of Everything

Road to Challenger Brands: Everlane’s Franchesca Hashim on Emotion as the Start of Everything

Everlane launched in 2011 with one question: Why would anyone pay $70 for a shirt that only cost $7 to make? The initially direct-to-consumer but increasingly brick-and-mortar clothing retailer operates by a policy it calls Radical Transparency. You can learn more about this concept at Adweek’s Challenger Brands summit, taking place March 4-5 in New…

Source: Ad Week – AD & Brand News