Sylvester Stallone and Chris Rock Will Tout Facebook Groups During the Super Bowl Facebook's first foray into the Big Game promotes a feature that the company has yet to monetize: groups. Sylvester Stallone and Chris Rock star in the Big Game installment of Facebook's "More Together" campaign, which kicked off early last year with Wieden
Google Celebrates ‘The Most Searched’ to Set the Stage for Black History Month Can you quantify greatness? Can a major brand crown someone as a superlative and actually back it up with data? During Sunday's Grammy Awards, Google potently showed that it's up to the challenge. In an ad announcing a Black History Month project
Editor’s Letter: Adweek Suits Up for the Super Bowl It's Super Bowl central here at Adweek. A frenzied week of marketing and media coverage is upon us, and you'll find up-to-the-minute news on who's in, who's out, best/worst ads live from our Game Day war room, along with strategies and other insights on all our
Kobe Bryant Is Dead at 41 After a Helicopter Accident Kobe Bryant, a former MVP of the National Basketball Association and a five-time NBA champion, is dead at 41, after his helicopter crashed in Calabasas, California. Nine people died in the crash, including one of his four daughters. Bryant spent his entire 20-year career with
Fox Sports Adds an Extra Super Bowl Ad Pod 2 Months After Selling Out Inventory Nearly two months after selling out its Super Bowl inventory--the fastest that's happened in nine years--Fox found a way to capitalize on the massive advertiser demand this year. The company has added an additional "floater" ad pod to the game,
Touting Its Electric Bona Fides, Porsche’s Super Bowl Ad Is One Heck of a Car Chase The last time Porsche made an appearance in the Super Bowl was 1997. At the time, the German automaker touted the fact that its Boxster sports car was handmade, instead of pieced together by robots. Created by Goodby Silverstein
Chrissy Teigen Throws John Legend Under the Bus in Genesis’ Super Bowl Ad Teaser Genesis, the luxury brand owned by Hyundai, will make its Super Bowl advertising debut with Chrissy Teigen and John Legend. The ad will launch Genesis' first SUV, the GV80, as well as a new brand campaign called "Young Luxury." Genesis is
LinkedIn Rolls Out Specialized Interview Preparation Tools LinkedIn unveiled a suite of interview preparation tools last June, aimed at preparing applicants for the most commonly asked questions and aiding them in practicing their responses. The professional network added to its offerings on that front Friday, rolling out new tools designed specifically for the sales and
Fox News’ Sean Hannity Will Interview Trump as Part of Super Bowl Sunday Coverage President Trump will officially be a part of Fox's Super Bowl Sunday programming ahead of the Big Game. He will be sitting down with Fox News Channel's Sean Hannity on Sunday, Feb. 2, in advance of the game. The interview is
After a Year Sitting Out, Tide Is Back in the Super Bowl Tide is back in the Big Game. The brand confirmed its return to the biggest stage in advertising to Adweek exclusively. In 2019, the Procter & Gamble-owned detergent brand sat out the Super Bowl. This year, Tide is once again working with its
