Fox Is Using the Super Bowl to Secure Its First 18-49 Demo Season Win in 8 Years
Fox knows Sunday’s broadcast of Super Bowl 54 will attract north of 100 million viewers. And if it can convince enough of them to stick with the network beyond the Big Game, it should cement its first season victory in the adults 18-49 demo in eight years. Between the game’s high-profile ads, which cost as…
Source: Ad Week – AD & Brand News