Google Helpful Content Update Granular Panda Reading the tea leaves on the pre-announced Google "helpful content" update rolling out next week & over the next couple weeks in the English language, it sounds like a second and perhaps more granular version of Panda which can take in additional signals, including how unique the page level
RCS mobile marketing campaigns in Brazil and Africa by Upstream drive 37% rise in conversion rates over SMS and 137% higher click-through rates Upstream presents the power of RCS to boost multi-channel marketing campaigns at MEF RCS World and latest whitepaper ‘Unlocking multi-channel marketing with RCS’ Dublin, London, Rio de Janeiro, Athens – August 3rd,
Brazilian e-commerce sector continues to grow, says Upstream during Forum E-commerce Brazil The technology company is showcasing its mobile marketing automation platform Grow and the real results achieved for e-retailers across industries Sao Paulo, July 27, 2022 - With the constant evolution of e-commerce in Brazil, Upstream, a global specialist in mobile marketing automation, is
Ad agency group's effort to boost Black leadership shows progress—and regression Report for 23 shops in the In for 13 Initiative shows an increase in Black executives since 2020, but total Black leadership slipped last year. Source: Ad Age - News
How Miss Universe is overcoming controversial image through fandom and social media The 70-year-old brand looks to challenge preconceived notions as it shifts focus to philanthropic programs. Source: Ad Age - News
Pinterest names Google exec as CEO after Ben Silbermann steps down Pinterest Inc. co-founder and CEO Ben Silbermann is handing the reins to Google and PayPal Inc. veteran Bill Ready in a sign the social-media company will focus more on e-commerce. Source: Ad Age - News
Nielsen rival VideoAmp clears key hurdle as it integrates with Mediaocean Nielsen and agencies have cited lack of Mediaocean integration as barrier for new currencies, but VideoAmp and Comscore now have cleared it, and iSpot.tv could be next. Source: Ad Age - News
Heard at Cannes: Ways to increase diversity and inclusion Media, marketing and advertising leaders gathered at Cannes to discuss how to advance diversity and inclusion, and how companies can accomplish effective change Source: Ad Age - News
Cannes Today—Google’s Thygesen on the creative economy, Netflix plays the ad-partner field, latest Lions haul Welcome to Day Four of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here, Day Two here and Day Three over
Atari’s new 50th anniversary logo honors its headquarters The 'Borregas' logo is named for Atari's headquarters, located on Borregas Ave. in Sunnyvale, California. Source: Ad Age - News
