You Don’t Have to Tickle Him if You Don’t Want To Two decades ago, toy inventor Ron Dubren heard giggles coming from a playground. It was a bunch of kids tickling one other. Inspired, Dubren created Tickles the Chimp. Tickles didn't make it very far, but after Tyco Preschool combined Dubren's invention with a Sesame
Using Animations Can Further Conversations With Consumers In a world... I hope you read that first line imagining a deep and dramatic voice. Good, because what I am going to tell you requires the kind of gravitas that creates spine-tingling anticipation. In a world where the skip ad is an advertiser's worst enemy, where fast-forward
Wieden + Kennedy Makes Magic—and Notches Impressive Growth—by Leaning Into Core Strengths In 2018, Wieden + Kennedy rose to the top of the industry. But there was one thing the agency hadn't done: peak. Coming off a year of culture-rattling buzz around its work for Nike, W+K started 2019 in the unenviable position of having
McCann Worldgroup Claims the 2019 Global Agency of the Year Crown for the First Time in Almost 2 Decades "We screwed up," admits Harris Diamond, CEO of McCann Worldgroup, sitting in his loftlike New York office in Midtown Manhattan. Emily Winiker for Adweek The end of 2018 marked a massive loss for McCann: the U.S.
How Hallmark Channel Made Christmas the Most Lucrative Time of the Year A decade ago, as upstart Hallmark Channel struggled to make a name for itself in a cluttered cable landscape, the network decided on a bold move: turning its fledgling original Christmas movie output (the first of which aired in 2002, one year after
Rei Inamoto’s Agency Made a Splash Designing the NYC Ferry Breaking through the clutter in New York is no easy task. Despite the challenges of navigating New York's subway system and much-needed infrastructure upgrades, the design vocabulary and signage directing riders continue to endure. Massimo Vignelli's visual map has been a subject of typography and
E-Cigarette Brands Are Continuing Marketing Efforts Following Juul’s PR Crisis A public perception crisis around electronic cigarettes seems to have materialized overnight, triggering a variety of responses from the industry. News of vaping-related hospitalizations began circulating in August while teen use continued to trend upward. Juul Labs' share of the e-cigarette market fell to 64%
Amazon and Google Can’t Keep Up With Local Devices in China The U.S. has one of the most advanced smart speaker markets in the world, dominated by a who's who of Big Tech that includes Amazon, Apple and Google. That isn't necessarily the case abroad, though, particularly in the fast-growing Chinese market, where local players
How These 3 Brands Are Using Chatbots to Forge Stronger Relationships With Consumer It may seem like chatbots are designed to make us go crazy at times. But new research from Publicis Media shows that the ones that are genuinely helpful are moving the needle for brands in positive ways. "When a brand gets a
Adweek’s 10 Brand Genius Honorees Don’t Know the Meaning of ‘Status Quo’ The 10 marketing executives on this year's list see opportunities where others see obstacles. They help their brands stand out by uniting behind a common purpose. And they never lose sight of who they're really working for--namely, their customers. But there is one
