Editor’s Letter: Adweek Suits Up for the Super Bowl It's Super Bowl central here at Adweek. A frenzied week of marketing and media coverage is upon us, and you'll find up-to-the-minute news on who's in, who's out, best/worst ads live from our Game Day war room, along with strategies and other insights on all our
Could 2020 Prove to Be the Golden Age for Independent Agencies? Despite the high-profile closings and acquisitions in 2019, 2020 could be a great year for independent agencies. Industry trends, including clients moving to project-based relationships and new capabilities leading to the democratization of data, are cutting down on scale-based advantages of global networks, allowing
Infographic: What (and Who) Influences Women to Consider New Products According to Nielsen, women consume dozens of hours of media a week. Within that consumption come ads, so the research firm also looked at how ads influence women to try new products in a disparate age of brand disloyalty. Data shows women are really looking
The Happy Meal Ranks Among the Most Successful—and Copied—Ideas If the annals of branding prove one maxim over and over, it's this: The best ideas often hit when you least expect. Case in point: the kitchen of a Kansas City, Mo., adman named Bob Bernstein. It was sometime in 1975. His agency, Bernstein-Rein, was sitting
NBC’s Rashida Jones Has Been Producing News Since College When she was in the third grade, Rashida Jones, now svp of specials, NBC News and MSNBC, knew she wanted to be a writer. She thought her future was as an English teacher or in print journalism and spent high school looking for new ways to
Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World In February, Google will begin implementing the seismic changes to how it treats cookies in its browser, first announced in May, as part of its Chrome 80 rollout. And while this does not go as far as Apple's prohibition of third-party
The 1980s Saw Globalization, Agency Fragmentation and Some of the Best Ads Ever Made This article is part of a series celebrating our being 40 Years Bold, highlighting four decades--and counting--of Adweek, whose editors look back at notable news, trends and people, and at what could be in store for the next 40 years. The
Digital Publishers Cross New Territory in Merging Companies With Unionized Staffers When media companies merge, questions of redundancies in operations, strategies and staffing naturally arise. Oftentimes, employees are left confused. But what happens to two newsrooms that have both unionized under different unions? Seeking fair working conditions amid a tumultuous time in the industry, staffers
Ecommerce Platforms Now Support CBD, but Merchants Want More Ever since the Agriculture Improvement Act of 2018 passed in late December, merchants have been counting down the days until ecommerce platforms and payment providers made it easier to sell, fulfill and operate a CBD business. Over the past few months, BigCommerce, Shopify and Square started
This Chief Creative Officer Is Living Out His ‘Forever Plan’ At 45 years old, Todd Lancaster has been a lot of things: punk rock musician, sculptor, mural painter, cartoonist, art director and toy designer, to name a few. But somehow, that winding 25-year journey led Lancaster to exactly where he wanted to be, living out
