Improve performance and security with Server-Side Tagging To measure the effectiveness of digital campaigns and understand the customer journey, businesses often work with a variety of technology partners. Doing so typically requires businesses to add JavaScript code written by these partners, also known as third-party tags, directly to their websites. But when too many tags
Take control of how data is used in Google Analytics Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. This has led many businesses to revisit how they are managing data in their Google Analytics accounts. To help, Analytics provides businesses with a variety of features to
Declining Visitor Values Late Funnel SEO Profits Before the Panda update SEOs could easily focus almost all their energies on late funnel high-intent searches which were easy to monetize without needing to put a ton of effort into brand building or earlier funnel informational searches. This meant that SEOs could focus on phrases like [student
How to Read Google Algorithm Updates Links = Rank Old Google (pre-Panda) was to some degree largely the following: links = rank. Once you had enough links to a site you could literally pour content into a site like water and have the domain's aggregate link authority help anything on that site rank well quickly.
Facebook Expands Availability of Local Alerts in Response to the Coronavirus Pandemic Facebook is expanding access to its local alerts feature to more municipal governments, state and local emergency response organizations and law enforcement agencies in order to help them share timely and accurate information in the wake of the coronavirus pandemic. The social network
European Travel to U.S. Banned, NBA Season Suspended Due to Coronavirus: Thursday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can
Jumpstarting a Pilot B2B Influencer Marketing Program in 5 Steps The hardest part is getting started. Has there ever been a more relatable expression? I know we can all think of a task or obligation that we put off endlessly out of some perceived dread, only to find that once we actually buckled down and
Trump Bans European Travel to U.S. Amid Coronavirus Pandemic In a rare prime-time Oval Office address, President Trump announced the U.S. is suspending air travel from Europe to the United States due to concerns around the spread of the coronavirus. The suspension of passenger travel, which will go into effect Friday at midnight, will last
Nextdoor Enables Local Public Agencies to Bring Relevant Coronavirus Information to Their Areas Neighborhood social network Nextdoor shared ways that local public agencies can deliver information related to the coronavirus pandemic on a hyper-local basis. Nextdoor said it has been "in ongoing contact" with the Centers for Disease Control and Prevention and the World Health
Twitter Makes Several Changes to Its Developer Policy Twitter detailed several updates to its developer policy Wednesday. Head of API (application-programming interface) policy Donald Hamblock said in a blog post that since the social network implemented its new developer review process in July 2018, it has reviewed over 1 million developer applications for API access,
