Q&A: How AI Is Expected to Have a Trillion Economic Impact by 2035 Artificial intelligence is expected to create more value for global businesses than the current worth of the entire United States economy over the next 15 years. That figure--$19.2 trillion--comes from an economic model commissioned for a new book called The AI Age
Cannes Lions, Still on for June, Secures Backup Dates in October The Cannes Lions International Festival of Creativity, the advertising world's most high-profile event, announced today it has secured a contingency plan to move from June to October in the event that COVID-19's spread has not been adequately contained. The festival says it will decide
Disney, WarnerMedia and AMC Networks Join AT&T’s OpenAP Rival, Xandr Invest OpenAP is no longer the only audience targeting platform offering with backing from multiple media companies. Xandr, AT&T's advanced advertising company, said today that Disney, WarnerMedia and AMC Networks have signed onto the next iteration of its Xandr Invest buying platform--which will enable advertisers
Why YouTube Users Watched What They Watched in the Past 24 Hours YouTube asked more than 12,000 people worldwide between the ages of 13 and 64 why they watched what they had watched in the past 24 hours and shared its findings in a Think With Google blog post. The participants watched a wide variety
Brands Pivot After SXSW Cancellation; Working from Home Without Losing Your Mind: Wednesday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you
14 Search Marketing Influencers at Top B2B Brands Search marketing strategy is undoubtedly vital for most B2B brands today, yet there are several elements that play important roles in its ultimate success that may surprise you. Leading the search engine optimization (SEO) program for a major brand is a vital role that’s only taken on
Companies Might Send Millions of Employees to Work From Home. Is That Such a Bad Thing? With the number of coronavirus cases multiplying by the day, the media is overflowing with coverage of the epidemic, especially the toll it's now taking on the economy. The virus has already had a demonstrable impact on business, from
5 Lessons Burger King Learned by Unleashing the Moldy Whopper In my view, a good CMO needs to be doing two things at the same time. First, you need to drive sales. I doubt any CMO will last too long if the brand is tanking in sales. Second, you need to make your brand "future-proof."
13 Amazing Free Chrome Extensions For SEO Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools
Coach’s CEO Is Leaving the Company, and Tapestry’s CEO Is Stepping In Tapestry ended the day with some big news: Joshua Schulman, the CEO and brand president of Coach, is leaving the company. Tapestry, which also owns Kate Spade and Stuart Weitzman, announced that its chairman and CEO, Jide Zeitlin, will oversee Coach on an
