MMA Germany Announces the Mobile Video Checklist A marketer’s guide to mobile video ad success Munich, October 30, 2020: The research is clear — mobile video ads are becoming increasingly popular. The majority of digital video users consume videos on their mobile phones. In Germany, this figure is already over 61%, according to eMarketer. Meanwhile,
Access Google Surveys and Google Analytics 4 data in Data Studio Today, Data Studio users can access over 300 data sets in just a couple clicks. From Google Ads to BigQuery to your CRM data, you can spend more time finding and sharing insights and less time configuring data sources. With two brand new data
Introducing the new Google Analytics Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical.But with major shifts in consumer
MMA Announces Katja Griesser As New Country Director Germany Berlin, 8.9.2020: Today, the German chapter of the Mobile Marketing Association — the MMA Germany — is pleased to announce a new Country Director, Katja Griesser. She was previously Global Head of Business Development at Telefónica, and will follow Daniel Rieber, who initiated the chapter together
Measure conversions while respecting user consent choices With so many people around the world turning to online shopping this year, advertisers need to measure how effective their digital campaigns are at driving online sales. What’s more, data-protection authorities in Europe may now require many businesses to obtain consent from users on their digital properties for
Apple Search Google, Google, Google For well over a decade Google has dominated search to where most stories in the search sphere were about Google or something on the periphery. In 2019 Google generated $134.81 billion in ad revenues. When Verizon bought core Yahoo three years ago the final purchase price was $4.48 billion. That
Apple Search Google, Google, Google For well over a decade Google has dominated search to where most stories in the search sphere were about Google or something on the periphery. In 2019 Google generated $134.81 billion in ad revenues. When Verizon bought core Yahoo three years ago the final purchase price was $4.48 billion. That
FYAMI Extends Its ‘Marketing For a Tenner’ Covid Support Scheme,’ until November 1st, 2020 London based Growth consultancy, The FYAMI Marketing Group Limited, extended its widely acclaimed ‘marketing for a tenner scheme,’ until November 2020. The scheme helps start-ups and small businesses with their sales and marketing goals during these challenging times. Faye Eldridge, FYAMI’s
Overcoming Webmaster Depression This year is a rather easy year to be depressed. ;) COVID-19, fearmongering media, polarized hyper-charged social media, mass unemployment, lockdowns that killed exercise routines and social connections, loss of hope / purpose / meaning, a guy who stuck a gun in the belly area of a pregnant woman overdosing on fentanyl
Overcoming Webmaster Depression This year is a rather easy year to be depressed. ;) COVID-19, fearmongering media, polarized hyper-charged social media, mass unemployment, lockdowns that killed exercise routines and social connections, loss of hope / purpose / meaning, a guy who stuck a gun in the belly area of a pregnant woman overdosing on fentanyl
