MDC Partners and Stagwell Group Merger Hits Snag With Shareholder Protest The merger deal between agency networks MDC and Stagwell looks uncertain due to MDC's largest shareholder, Indaba Capital Management. The long-running merger could be in jeopardy after Indaba, which owns 15% of the shares of MDC, lodged an official protest stating that it felt
Why Gen Z Will Drive a ‘Double Top Line’ We're seeing big shifts in the role of the corporation. The "double bottom line" (delivering financial return and social impact) is a cornerstone of direct-to-consumer disruptors. Now, even traditional category leaders are reacting to the call to look beyond shareholder value and address a broader range
Instagram: How to Hide Like and View Counts on Your Posts Instagram rolled out the ability for users to hide like and view counts on their own content, as well as on posts shared by other users. If you want to hide like and view counts on your own content, you'll need to change a
A Real Approach to Measuring Multistage Marketing As part of the CMO Reboot Playbook: Reallocation of Spend, Doug Jensen (svp go-to-market analytics and activation and Learning Center of Excellence at The Est?e Lauder Companies) discusses how they transformed their measurement approach to accurately measure marketing across the consumer decision journey. Check out more plays from
Messenger From Facebook Rolls Out 360-Degree Background for Friends: The Reunion Friends: The Reunion makes its long-awaited debut on HBO Max Thursday night (May 27), and Messenger From Facebook is using augmented reality to incorporate fans into some of the show's most iconic moments. The application's new 360-degree immersive background will put fans in front
Experiential Marketing Didn’t Die in 2020—It Went Fully Digital The cautious return of larger gatherings to everything from sports stadiums to restaurants has experiential marketers thinking about what the reset of in-person programming will mean in 2021. Despite signs of digital fatigue among most consumers, the expectation that the pandemic only accelerated the move toward
Superunion and AlmapBBDO Take Collaboration Prizes at D&AD 2021 D&AD gave its Pencil award in the Collaborative category to Superunion for its work and relationship with The London Symphony Orchestra (LSO) and AlmapBBDO, whose client is Alpargatas, the maker of Brazilian flip-flop brand Havaianas. The announcement is part of the first wave of winners for
Respect user consent choices with Google Tag Manager More people than ever before are purchasing goods and services online, bringing new opportunities for businesses to reach a growing base of customers. At the same time, restrictions around cookies and identifiers are changing the ways businesses understand the customer journey. We’ve heard from businesses that they
Respect user consent choices with Google Tag Manager More people than ever before are purchasing goods and services online, bringing new opportunities for businesses to reach a growing base of customers. At the same time, restrictions around cookies and identifiers are changing the ways businesses understand the customer journey. We’ve heard from businesses that they
Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads. Please visit Search Engine Land for the full article. Source: Search Engine Land
