F8 Refresh: Facebook Login Gets a Boost With Login Connect With Messenger Messaging was a key point of emphasis during Facebook's F8 Refresh developers event Wednesday, as the social network expanded upon key feature Facebook Login, which debuted 12 years ago, with the introduction of Login Connect With Messenger, tying in flagship messaging application Messenger
GLAAD and Getty Images Partner to Improve LGBTQ+ Representation in Advertising New research has revealed actionable steps to increase visibility and integrity in portrayals of the LGBTQ+ community, summarized in a newly published guidebook for marketers and advertisers. The resource stems from a partnership between image provider Getty Images and media advocacy organization GLAAD, with
Publicis Groupe’s Newest Diversity Data Reveals Small But Steady Progress Publicis Groupe released the second batch of data tracking its U.S. workforce as part of the company's mission to diversify its talent base with more people of color, and while the progress has been slow, it's also been steady. Overall, there has been a 5.5%
How to Use Customer Reviews in Images and Video Ads Choosing the right content for your image and video ads can be challenging. What message will actually get consumers to take the plunge and buy your product? Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that
How to Use YouTube Ads to Grow Your Business Being a marketer is an interesting job. On the one hand, you’re expected to keep up with trends. When a new social media platform starts to take off, you’d better be there promoting your brand. Still, you can’t just blindly follow those trends. Popular platforms become
Google June 2021 Core Update rolling out But there is more to come, part two of the core update is coming next month – it will be called the July 2021 Core Update. Please visit Search Engine Land for the full article. Source: Search Engine Land
How to Create a Free Google Website For Your Business A web presence is essential for getting found online, especially these days. According to Statista.com, nearly a third of consumers in the United States look online for a local business every day. It’s simple: websites are essential for attracting new customers. A website proves invaluable
On-Target: What’s New With Twitter For B2B Marketers In 2021 What’s new with Twitter for B2B marketers in 2021? With more than 199 million active daily users and available in over 40 languages, Twitter has continued its growth as a platform for both B2B and direct-to-consumer brands looking to creatively showcase products and services. It’s
How to Create Unique Gift Guides for E-Commerce Content Whether it’s for a loved one or a colleague at work, getting a gift for someone is never easy. One reason is there are billions of options to choose from. The other reason is most people don’t have the time to look through millions of catalogs
How to Get Backlinks for a New Site with No Money Learning how to get backlinks can help you jumpstart your brand, with no investment upfront. The idea is simple: just ask a site for a backlink. However, sometimes these requests get lost in a flood of emails. The average person receives 88 emails a
