Why Gen Z Will Drive a ‘Double Top Line’
We’re seeing big shifts in the role of the corporation. The “double bottom line” (delivering financial return and social impact) is a cornerstone of direct-to-consumer disruptors. Now, even traditional category leaders are reacting to the call to look beyond shareholder value and address a broader range of constituents. But it’s a challenge for big legacy…
Source: Ad Week – AD & Brand News