Why a Standardized Scoring System Is Necessary to Evaluate Brand Purpose Of the many buzzwords and phrases that have infiltrated the world of marketing, "brand purpose," if not leading the pack, is most certainly in the top five. There are plenty of brands that make a compelling case, but understanding a brand's standing in the
The 10 Most Important Features Facebook Rolled Out in 2019 Amid all of the controversy Facebook had to deal with in 2019, the social network found time to release some fairly significant features and updates for its users, as well. Click here to read more. We narrowed down the list to the top 10, which
Ubersuggest 7.0: The Ultimate Keyword Research Tool Believe it or not, I’ve been working on Ubersuggest for almost 3 years now. I bought it on February 13, 2017, for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. Since then the tool
How HQ Trivia Got a Free Super Bowl Commercial (and Other Trivia About the Mobile Game Show) While it has cooled off from its super hot early days, HQ Trivia still draws hundreds of thousands of players each day for its live games. What makes the mobile video experience so hot? And what keeps bringing
Amazon Advertising, Explained When 2019 wraps, Amazon's advertising business is projected to be more than 50% bigger than it was a year ago--when advertisers spent nearly $5 billion--as it continues to challenge its much bigger rivals, Google and Facebook. Meanwhile, the agencies that work with brands on the platform say Amazon's advertising ecosystem is itself
Mrs. Maisel IRL; 5 Ways Streaming Changed in 2019: Tuesday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up
5 Ways the Streaming World Changed Forever in 2019 2019 was a big year for streaming television. Media and tech companies old and new began charting their courses into the streaming space. Some upstart services, like Disney+, made a splash, while others, like Apple TV+, created only ripples. Other media companies worked in the background
Break Free B2B Series: CMI’s Stephanie Stahl on Data-Driven Event Planning and Promotion Planning events isn't easy. Heck, scheduling a meeting with a small group of colleagues can be an exercise in strategy and patience. Now imagine if you were responsible for creating the preeminent educational experience for 4,000+ content marketers, featuring 225 inspiring speakers,
Snapchat Debuts Leaderboard Games on Its Snap Games Platform Snapchat's Snap Games platform introduced Leaderboard Games, which enable people to compete against their friends, both online and offline. Leaderboard Games are hyper-casual and easy to play, and they enable players to challenge their friends to see who winds up with high scores. A new Score
Snapchat’s First-Ever Trailer Reaction Lens Takes Flight for Top Gun: Maverick Paramount Pictures is marking the release of its new trailer for upcoming feature film Top Gun: Maverick with the first-ever trailer reaction lens on Snapchat. The lens provides an experience whereby Snapchatters see a horizontal split screen, with the trailer for Top Gun: Maverick
