NFL, Big Bang Theory, Game of Thrones Among 2019’s Most-Watched Shows As if the television industry needed more proof that the NFL is its single most valuable resource in continuing to draw audience, football dominated the year's most-watched telecasts and regular series in total viewers, according to new data from Nielsen. Eight of 2019's 10
Marketing’s Most Exciting Innovations: Top CMOs and Brand Leaders Weigh In When it comes to innovation, what's top of mind for some of marketing's top leaders? They're excited about everything from 5G, AI and voice to data and hyper-personalization. But looking beyond just technology, these chief brand stewards are also thinking more holistically about the
Burger King Offers Free Impossible Whoppers for Holiday Flight Delays Burger King wants to ease the frustration of delayed travelers by giving them free Impossible Whopper sandwiches. The fast-food brand just launched the Delay Your Way promotion, which offers travelers at any U.S. airport a free Impossible Whopper if they have a flight delay. Today
Uber’s O’Hare Pop-Up; 5 Things We Can’t Wait for in Streaming: Wednesday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can
Coming to America: What One UK Fast-Food Restaurant Is Learning About International Expansion LONDON--John Vincent loves fast food. The founder and CEO of Leon, a U.K.-based restaurant chain, said he grew up savoring his visits to Burger King and McDonald's. And in 2004, after seven years at management consultancy Bain & Co., Vincent set out
5 Things We Can’t Wait for in 2020’s Streaming World This past year was the year in which the streaming wars really began to heat up. Media and tech companies old and new pushed into the space with new services from Disney and Apple, while others from AT&T and Comcast percolated behind the scenes. Viacom
How to Build a Binge-Worthy and Rewarding B2B Content Strategy As marketers, we're accustomed to appreciating the rewards for a job well done. Create a piece of great content that resonates, and you’ll likely be greeted with those reinforcing indicators of impact: clicks, views, dwell time, pipeline growth, perhaps even third-party recognition. But what’s in
Addressing Mental Health, Santa Questions the Outdated Choices of ‘Naughty or Nice’ for Kids For as long as we can remember, conceptualizing holiday giving for children has rested mainly on the binary ideas of naughty vs. nice. At a cursory glance, it's a winning model: a child wants a new bike, said child refrains from
Longtime Chief Communications Officer at The Martin Agency Dies at Age 59 Dean Jarrett, who served as The Martin Agency's chief communications officer for 30 years before retiring last year, died on Dec. 13 at the age of 59 after battling cancer. According to his obituary, Jarrett helped the Richmond-based agency "rise from regional to
Reuters, Facebook Journalism Project Create E-Learning Course on Deepfakes Multimedia news publisher Reuters teamed up with the Facebook Journalism Project on an e-learning course aimed at helping newsrooms more easily detect deepfakes and manipulated media. Identifying and Tackling Manipulated Media contains tips on identifying and rejecting manipulated video, images and audio to help curb the
