Why a Standardized Scoring System Is Necessary to Evaluate Brand Purpose

Why a Standardized Scoring System Is Necessary to Evaluate Brand Purpose

Of the many buzzwords and phrases that have infiltrated the world of marketing, “brand purpose,” if not leading the pack, is most certainly in the top five. There are plenty of brands that make a compelling case, but understanding a brand’s standing in the world and the impact it has on humanity remains mostly vague….

Source: Ad Week – AD & Brand News