In New Nike Ad, LeBron James Reflects on Legacy Beyond the Basketball Court In 2003, the basketball world focused on Akron, Ohio. No one had ever seen a high school player like LeBron James. The pressures of superstardom could crush many heralded young athletes, but James' 17-year career managed to exceed even that exceptional hype.
Facebook Cracks Down on Misleading Information About the 2020 US Census Politicians' freedom to run ads and post content on Facebook without being subject to fact-checking apparently does have limits--when it comes to the 2020 U.S. census. "Scammers, criminals, fraudsters, online trolls, unscrupulous opportunists and malicious actors are potential sources of disinformation that we expect
Facebook’s First Super Bowl Appearance; Geico’s Sequels: Thursday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the
Break Free B2B Series: Tom Treanor on Perfecting B2B Marketing Personalization In any conversation about customer experience, the topic of personalization is bound to come up. After all, 91% of customers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations. However, personalization isn’t as easy as flipping a
How to Maintain Your Privacy After Unwrapping That New Internet-Connected Device We're now in the thick of the holiday season, and connected devices of all kinds will be gifted, opened and set up by consumers around the world this month. The Consumer Technology Association projected that consumer technology sales will top $400 billion by the
TV Executives Share Their No. 1 Priorities for 2020 Enjoy the holiday season while you can, TV executives, because it'll be a busy 2020 ahead. Click to read more. As the streaming wars keep heating up, executives from the network, cable and streaming sides are planning out their road maps for 2020, figuring out what
Facebook Is Going to Be a Super Bowl Advertiser for the First Time Facebook is getting into the Big Game. The social media giant confirmed to Adweek that it will be running an ad during Super Bowl 54, marking the first time the company has ever advertised in a Super Bowl. Facebook will be running
Cashierless Checkout Startup Zippin Scores Million From Venture Fund Backed by Kraft Heinz Zippin, the San Francisco-based checkout-free technology startup that closely resembles Amazon Go's cashierless concept, closed a $12 million round in Series A funding led by Evolv Ventures on Dec. 12. Evolv Ventures, a venture fund dedicated to making investments in companies that
Twitter Replaces URLs With Images When Lists Are Shared Tweets with shared lists will begin looking a lot better starting Wednesday, at least on iOS and Android. Twitter said in a tweet that when users share lists, those tweets will contain images, instead of often-unwieldly URLs. Long URLs, no longer. Starting today, when you share
This Startup Wants to Give Everyone an Artificially Intelligent Version of Themselves An eerily lifelike digital avatar of self-help guru Deepak Chopra holds forth about the "endless possibilities of meta-human" from a video screen. He's an artificially intelligent clone from Silicon Valley-based AI Foundation. The startup wants to eventually digitize everyone in this manner, uploading
