LinkedIn: B2B Marketers Can Get Swept Up in the Holiday Season, Too The holiday season conjures thoughts of retailers and consumer brands, but it can be merry for business-to-business marketers, as well, according to LinkedIn. The professional network analyzed B2B engagement rates on its platform during the 2018 holiday season, from November 2018 through January
The Best Cannabis Marketing Campaigns of 2019 Pity the poor cannabis marketer. There's been real progress on the legislative front: 33 states allow medical sales, 11 states have also approved recreational sales and CBD-infused goods are on the end-aisle display at your neighborhood Walgreens. Click here to read more. Yet brands still run a confusing
8 Ways the Retail Industry Changed for Better or Worse This Year With store closures, one-day shipping wars between Amazon and Walmart, the ongoing tariff debacle with the U.S. and China and multiple CEO shakeups, 2019 was yet another volatile year for the retail industry. Click here to read more. The industry saw some gains
Deals, Diversity and Departures Defined These Agency Stories of the Year As we approach the end of 2019, we asked agency professionals to weigh in on what were the most important stories. Among the issues that were top of mind were one blockbuster acquisition, two agency closings and how data, privacy concerns and platform changes
Learn From Our Top 10 Content Marketing Posts of 2019 Content — it encompasses nearly everything we read, view, or listen to online, and as our CEO Lee Odden said years ago, it's also the primary reason search began in the first place. We're especially proud of the content marketing successes our team at TopRank
Two New Pokemon Games Debut on Facebook Gaming Facebook announced the debut of two new Pokemon games on Facebook Gaming, which were built on the social network's Instant Games platform. This is the first time The Pokemon Co. has created video game titles for Facebook Gaming. The first game, Pokemon Tower Battle, allows players to
Kylian Mbappé Shows Why He Could be the Next Face of Nike Soccer in New Spot The men's soccer world has long been dominated by two players: Cristiano Ronaldo and Lionel Messi, who have won 11 of the last 12 Ballon d'Or awards, given annually to the best player in the soccer world. That didn't
Puma’s New 0 Sock Is the Latest Addition to Sports Products Targeted to Gamers This was the year of apparel companies entering esports. The brands that have long been synonymous with top athletes are moving into the next generation of competition. The Nike swoosh felt natural on the chests of the League of Legends world
Burger King Claims There Was a Hidden Big Mac in Every Whopper Ad From This Year Burger King is ending 2019 by revealing a secret stunt it's been conducting all year long in the U.K. The fast-food chain has purportedly been placing a McDonald's Big Mac behind each of its ads featuring a Whopper, the
TikTok’s New Policy Restricts Users Under 18 From Giving Money to Streamers Without Parental Consent At the beginning of December, TikTok announced it was stepping in to curtail potential misuse of virtual gifting during livestreams, where users can directly pay the content creators they enjoy through virtual gifts. In a post on Dec. 3, the
