These 5 Trends Defined Retail in 2019 The way we shop changed radically in 2019. It was the year two-day shipping became slow, BOPIS somehow seemed less ridiculous--perhaps because we've heard it so much by now--and Prime Day expanded into a two-day affair. We've already reflected on Amazon's enduring impact on shopping, so here's a
How to Recalibrate Programmatic in 2020 With Renewed Purpose When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade holds for this technology. If programmatic falls short of its promise
Television’s Biggest Advertisers Spent Almost Billion in 2019 Major advertisers are still spending big on traditional TV. The 10 biggest advertisers spent nearly $10 billion on television ads this year combined, and more than 2,000 companies made national TV part of their media mixes for the first time, according to an analysis of TV trends
FabFitFun Is Putting Its Influencer Partnerships on TV For those who follow bloggers, reality television stars or other female social media stars on Instagram, FabFitFun is a household name. The subscription box service, which sends subscribers full-size items often including beauty products, accessories and other knickknacks on a quarterly basis, has leaned hard on influencer
Facebook Dating Isn’t Feeling the Love in the U.S. (Infographic) Cupid's arrow hasn't quite found its mark when it comes to Facebook Dating, according to a recent survey by global opinion platform Piplsay. Facebook Dating was introduced at the social network's F8 developers' conference in 2018, and it finally made its U.S. debut in September.
Lessons From Our Top 10 Influencer Marketing Posts of 2019 2019 saw the continued rise in influencer marketing's power and scope in both B2C and B2B industries. This continued the explosion of interest in the practice over the past two years, and with more practitioners than ever going all-in, influencer marketing has been a primary
How Well Do You Remember 2019’s Branding Breakthroughs and Bumbles? Take Our Quiz Click here to read more. Sure, you read Adweek (and maybe a few of those other business pubs), but do you really pay attention? How many of 2019's top branding and marketing stories can you remember? Well, it's time to find out
6 Takeaways From Political Spending Ahead of the 2020 Presidential Race As we head into the 2020 presidential election year, experts are forecasting a record-breaking amount of money spent on political advertising. With new avenues to reach voters, including a slew of social media platforms and OTT devices, campaign ad dollars will likely shift from
6 Brands That Retooled Their Taglines in 2019 Several retailers and consumer brands unveiled new taglines throughout the year, from slight tweaks to full-on revamps. Brands made these switches for a number of reasons, whether it was to acknowledge a change in culture, make an emotional appeal or attempt to differentiate themselves from competitors. Jasmine
From Ours to Yours, Happy Holidays, Marketers! The snow is falling, fires are crackling, and the scents of pine and cinnamon fill the air. That’s right: It’s the most wonderful time of the year, marketers. It’s a time of celebration and reflection. 2019 was a magical year for the TopRank Marketing team. We had the
