6 Brands That Retooled Their Taglines in 2019

6 Brands That Retooled Their Taglines in 2019

Several retailers and consumer brands unveiled new taglines throughout the year, from slight tweaks to full-on revamps. Brands made these switches for a number of reasons, whether it was to acknowledge a change in culture, make an emotional appeal or attempt to differentiate themselves from competitors. Jasmine Tanasy, executive director of naming and verbal identity…

Source: Ad Week – AD & Brand News