Rodan + Fields Also Wants Its Consultants to Be Influencers When Rodan + Fields, the multilevel skincare marketing company, was relaunched in 2018 by Katie Rodan and Kathy Fields (who bought the company they founded back from Estee Lauder in 2007), the term "influencer" had not yet made its way into the public lexicon. But
Media Executives Share Their Predictions for 2020 The media industry has seen some things this decade. As have consumers. We've watched the rise of technology and new platforms from the likes of Facebook, Instagram, Snapchat, Twitter, YouTube--and now, TikTok. It's been an era of disruption, particularly in terms of the maturation of social media. So,
Vox Media Rolls Out New Data Marketplace to Compete With Upcoming Privacy Regulations Vox Media, as it continues to unify its brands with New York Media, wants to show the media industry that for all the talk about gloom and doom, there is opportunity. Almost two months after the pair officially merged, the new media
What Are the TV Industry’s Biggest Challenges in 2020? 18 Top Executives Tell Us With the arrival of new streaming services, new ad formats and a wealth of boundary-pushing programming, 2019 was a monumental year for the television industry. The new year is likely to be even more significant, as two additional television titans break
10 Notable Brand Blunders From 2019 It's easy to hate on brands. Today's mega corporations probably send their labor offshore, while likely paying seven-figure salaries to top executives and booking untold millions in profits. And when those corporations make a mistake, lambasting them becomes a kind of sport for the rest of us. Frankly, why
6 Standout Marketing Campaigns in 2019’s Sizzling Fake Meat Movement Before the chicken sandwich-fueled stampede of the late summer and fall, there was the meatless movement of 2019, where alternative proteins were all the rage. The products, made from plants yet designed to mimic the texture and experience of meat (right down to "bleeding" burgers)
10 Years of Women Who Rock in Marketing – CMO Edition 2019 In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common. If you've worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover. Some
Taking Media In-House Is not a Case of One Size Fits All Sometimes it is better to take back control, while other times it's better to leave it in the hands of experts. Since the dawn of paid-for search advertising-a means of advertising that requires more data-led savvy as opposed to bulk-buying power of traditional
A Pair of Blundering Buddy Cops Can’t Get It Together in Hilarious New Škoda Ad One has to give ?koda and Paris agency Rosapark some real credit for getting the previously oft-maligned carmaker some well-earned attention through its ads. Adweek's 2018 International Agency of the Year takes the brand into some very quirky, odd and
Spotify: Here’s How to Change Your Notifications Settings Spotify offers lots of different email and push notification options that can alert you about new music, playlist updates and more. Our guide will show you how to turn specific notifications on or off to suit your tastes. Note: These screenshots were captured in the Spotify application
