National Geographic Is Celebrating New Year’s Eve on Instagram National Geographic is celebrating the arrival of 2020 on Instagram. Four of Nat Geo's Instagram accounts (the main National Geographic account, National Geographic Travel, National Geographic Adventure and National Geographic Your Shot) will share pictures of New Year's Eve celebrations taken by its photographers around the
3 Things We Can Expect to See in the Content World in 2020 It was a headline-grabbing year for technology, from massive IPO failures, congressional testimony on data privacy and ad practices to the much-anticipated streaming wars. Many of these issues as well as unrealistic business practices set the stage for 2020 and the wave
Analysts Share 5 Retail Predictions for What We Can Expect in 2020 This upcoming year is already shaping up to be a banner year with a new Brexit deadline, the Summer Olympics in Tokyo and, of course, a presidential election. But what about the retail industry? As a new year approaches, we asked analysts what
Media Execs Look Ahead to the Biggest Stories of 2020 As publishers and consumers head into 2020, many media execs are expecting to be covering the U.S. presidential election, among many other topics. We asked top officials at publishers which story they're expecting to be at the forefront of their brands in the new year.
Our Top 10 Search Marketing Posts of 2019 Search marketing has matured in many ways throughout 2019. At each twist and turn along the journey, we've done our best to not only cover each change thoroughly, but to also offer insight and research-based strategy to help savvy digital marketers along the way. We’re fortunate to
Volkswagen Bids Final Farewell to Beloved Beetle With just hours left until the new year, Volkswagen is saying one last goodbye to its classic car via an elaborate send-off in Times Square. Created by Johannes Leonardo, the animated film "The Last Mile" will run on three screens in New York's epicenter during New Year's Eve
The Washington Post Takes to TikTok to Drive New Subscribers The Washington Post's TikTok account serves as a window into the newsroom, with comedic takes at the hard news its reporters cover, silly riffs from the internet or kids being interviewed about how much they would pay for a T-shirt printed with the face behind
As New Brands Join Instagram Checkout, Users Get Notified via Email Instagram continues to add new tools to its Checkout feature, which is still in closed beta. In October, the company started testing an augmented reality shopping experience with select brands, including Ray-Ban and Warby Parker, and now, it's testing promotional emails that encourage users
These Disney World Print Ads Don’t Show the Park at All It's reasonable to assume that an ad for Disney World would be built around pictures of Disney World. But here's a campaign that takes promotion of the park a creatively different direction. Yellow Shoes, the in-house agency at Disney, created print ads that highlight
How These Brands Used to Design to Create Brand Relevance Back in February, Marshmello played a concert in Fortnite for over 10 million people. Despite the many records shattered that morning and the more than $30 million generated in merchandise alone, the traditional industry players in concert promotion and merch were nowhere to be found.
