Rodan + Fields Also Wants Its Consultants to Be Influencers

Rodan + Fields Also Wants Its Consultants to Be Influencers

When Rodan + Fields, the multilevel skincare marketing company, was relaunched in 2018 by Katie Rodan and Kathy Fields (who bought the company they founded back from Estee Lauder in 2007), the term “influencer” had not yet made its way into the public lexicon. But Elisabeth Charles, CMO of Rodan + Fields, said the brand’s…

Source: Ad Week – AD & Brand News