eMarketer Pegs Instagram U.S. User Growth in Single-Digits for First Time Ever Competition from Snapchat and TikTok is taking a bite out of U.S. user growth for Instagram, which fell to single-digits in 2019 for the first time ever, according to eMarketer. The research firm found that the Facebook-owned photo- and video-sharing network's U.S. user
Despite Uptick in Holiday Sales, Don’t Expect Retail Bankruptcies to Subside Despite an uptick in retail sales during the 2019 holiday shopping season, don't expect the financial pressure on troubled retailers to subside in 2020, according to retail analysts at credit rating agency Moody's Investors Service. "Between Black Friday and Christmas, it has been a
Twitter Permanently Suspends 88,000+ Accounts in Saudi Arabia Twitter shared data on 5,929 of the more than 88,000 accounts originating in Saudi Arabia that were permanently suspended late last year for violating its platform manipulation policies. The social network said in a blog post that its investigations traced the coordinated inauthentic activity to Saudi Arabia-based
The Most Captivating Brand Campaigns We Saw on Social Media in 2019 For the past decade, brands have been capitalizing on the pervasiveness of social media in consumers' daily lives and shopping habits. And this past year was no different. Social media analytics company Unmetric found that brands that promoted messaging with edge, savvy, conviction--and
Bye Bye Beetle; Hot Topic Brands; Thursday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email
Our 10 Top Social Media Marketing Posts of 2019 Throughout 2019 social media marketing has continued to be a source of opportunity, change, and contention in the marketing world. We've done our best to keep on top of many industry changes as they happen, while also offering helpful insight and research-based strategy. We’re quite fortunate
Former NBA Commissioner David Stern Dies at Age 77 David Stern, former National Basketball League commissioner who ushered the league into its modern era, died today from complications arising from a brain hemorrhage on Dec. 12, the league announced shortly after his passing. He was 77 years old. Stern, a former antitrust lawyer, took over
Sharing Data Could Save Lives as Healthcare Tech Booms in 2020 We'd all like to be able to predict the future, but some long-range forecasts are a matter of life and death. Imagine your doctor could predict that you're going to have a fatal heart attack five years before it strikes. Or suppose they could,
B2B Marketing In 2019 — The Year In Review As we begin the new year of 2020 filled with fresh opportunity and promise, it's a great time to rewind and learn from some of the biggest news items in B2B digital marketing, content marketing, social media marketing, and influencer marketing over the past year.
TurboTax’s New Campaign Celebrates Humanity, Will Close Out With Super Bowl Spot With the new year comes resolutions, a fresh start and the beginning of tax season. As Americans begin the arduous (and often expensive) process of filing their taxes, TurboTax is here to remind us that just about anyone can get the job done
