CBS Orders Silence of the Lambs Sequel Series, Focused on Clarice Starling CBS has become the latest broadcast network to stock up on prime-time specials and big series orders as it looks to compete with a growing number of streaming services. The network has given a series commitment to Clarice, which will follow Clarice Starling,
Are Experiences the Future of Retail? Area15 in Las Vegas Will Put the Trend to the Test The retail industry is struggling, but the upside is that millennials and Gen Z still prefer to shop in stores--if those stores offer unique and engaging shopping experiences. As brands seek to continue evolving the in-store experience for
Tina Fey and Amy Poehler Will Host 2021 Golden Globes as NBC Sets Long-Term Event Strategy NBC is the latest broadcaster to embrace major events as the best way to set itself apart from its growing number of streaming rivals, unveiling an aggressive slate of programming stretching into 2024. "Where do we fit into these
Popeyes Gives ,000 to Game Show Contestant Who Confused Chicken for Spinach If there was any doubt that Popeyes exited 2019 with a firm lock on the hearts and minds of chicken lovers, this just put it to rest. On Canada's Family Feud, a contestant botched the final question--costing her family $10,000--because the fast food
Sony Built a Car That Will Probably Never Get Mass Produced LAS VEGAS--Sony has been a staple at the Consumer Electronics Show for decades. In 1971, it debuted the U-Matic VCR; since then the Walkman, Trinitron, and Betamax have all bowed at the show. Fast forward to CES 2020, when the consumer electronics maker unveiled...
Direct-to-Consumer Mattress Brand Casper Files for an IPO Casper Sleep, the direct-to-consumer mattress brand known for its clever subway ads, filed preliminary paperwork with the U.S. Securities and Exchange Commission today to take the company public on the New York Stock Exchange under the ticker symbol CSPR. The company, which first found itself at the
An Agency Is Placing Stuffed Koalas Around NYC to Drive Donations to Australia If you live in New York, you might see something slightly out of the ordinary on your commute home today: stuffed koalas hanging off the city's trees, lampposts and poles. As Australia's largest-ever bushfire continues to burn, the New York office of
The CW Chief Mark Pedowitz Promoted to CEO and Chairman Broadcast TV's longest-tenured chief just got a big promotion. Mark Pedowitz, who has been president of The CW since 2011, was named chairman and CEO of the network, signing a multiyear deal to continue overseeing the joint venture between ViacomCBS and Warner Bros. Entertainment. He'll
Brands and Agencies Are Bullish on New Walmart Advertising Partners Program The Walmart Advertising Partners program is officially live, giving brands direct access to Sponsored Product campaigns on Walmart-owned platforms. And although advertisers have seen similar functionality elsewhere--and early partners concede the program is kind of a mess--agencies say they're committed and brands are chomping
A 2020 Resolution Pop-Up Resort; How Top U.S. Brands Spend on Politics: Friday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you
