Are Experiences the Future of Retail? Area15 in Las Vegas Will Put the Trend to the Test
The retail industry is struggling, but the upside is that millennials and Gen Z still prefer to shop in stores–if those stores offer unique and engaging shopping experiences. As brands seek to continue evolving the in-store experience for their target demographics–experts predict retail leaders will invest in better consumer experiences in 2020–a new concept in…
Source: Ad Week – AD & Brand News