As Domestic Growth Slows, Netflix Focuses Globally and Creates New Viewing Metric

As Domestic Growth Slows, Netflix Focuses Globally and Creates New Viewing Metric

Facing increased pressure from new, deep-pocketed competitors in the U.S., Netflix is looking abroad for more growth opportunities as it faces a continued slowdown of domestic subscriber increases. In the fourth quarter, Netflix added 42,000 new subscribers in the U.S. (55,000 including Canada)–to just over 61 million in total–and acknowledged it is facing increased subscriber…

Source: Ad Week – AD & Brand News