Fox Builds Its Second Show Around a Popular Brand With Lego Masters Some brands are able to get their names inserted into TV titles via a sponsorship, but only a few are big enough to become the subject of a show themselves. Lego joins that group tonight, as Fox debuts the reality competition series Lego
Twitter’s New Policy on Deepfakes Leans More Toward Labeling and Providing Context Removing content containing synthetic and manipulated media, widely referred to as deepfakes, from Twitter altogether is still reserved for the most extreme cases, but people will soon start seeing more warning labels over blurred thumbnails and more explanation and clarification, the social network
Macy’s Is Shuttering 125 Stores and Its Cincinnati Headquarters Macy's announced today a three-year plan that includes shuttering 125 stores and its corporate headquarters in Cincinnati, as well as cutting 2,000 jobs. The moves will cost the company between $450 million and $490 million, the majority of which will be recorded in fiscal 2019. Macy's
Disney+ Nets 28.6 Million Subscribers in Its First 3 Months As of Monday, less than three months since its debut, Disney+ has netted 28.6 million subscribers, representing massive growth figures that solidify the fledgling streaming service as a major early success for the media and entertainment giant. The subscription numbers, which Disney announced today during
How I Generate 18,800 Visitors from Google Without SEO or Ads If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t
8 Biggest Super Bowl Ad Trends; Inside Tide’s War Room: Tuesday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign
Media Buyers to Netflix: Take Our Money! Netflix has been unwavering in its vow not to pursue advertising, a stance that CEO Reed Hastings reiterated during the company's most recent investor video last week. "There's not easy money there," Hastings said of trying to compete with Google, Facebook and Amazon in the targeted advertising game.
What B2B Podcasters Need to Know About SEO There are few things more satisfying than clicking “Publish” on a shiny new podcast. All the hours of planning and recording are done. You ran down your podcast launch checklist. Now it’s time for the world to enjoy the fruits of your labor. You can sit back and
Facebook Gives Parents More Control Over and Information On Messenger Kids Facebook introduced several new parental control and visibility features and an updated privacy policy for its Messenger Kids stand-alone application, which it debuted in December 2017. The social network said parents can access these new features via their flagship Facebook apps on iOS and
Twitter Corrects an Exploited API Endpoint That Matched Usernames, Phone Numbers Twitter discovered something last Christmas Eve, and it wasn't presents under a tree. The social network said in a blog post that it became aware of a large network of fake accounts last Dec. 24 that was exploiting its application-programming interface to match usernames
