Dropbox CEO Drew Houston Added to Facebook’s Board of Directors Facebook allowed a chance to diversify its board of directors to fall by the wayside by adding Dropbox co-founder and CEO Drew Houston, a white male. Houston founded Dropbox in 2007 with Arash Ferdowsi, and the company has grown to 14 million paying subscribers and
Jeep Runs Over Competition in USA Today Ad Meter The people voting in the 32nd edition of the USA Today Ad Meter have spoken, determining that Jeep's Groundhog Day was the top ad of Super Bowl LIV. This year's edition of the Ad Meter was presented by Kia, which won the 2017 version and sponsored
Google Reports Billion in YouTube Ad Revenue in Its Latest Earnings Alphabet Inc. said today its YouTube ad revenue for fiscal year 2019 was $15 billion. "Our investments in deep computer science, including artificial intelligence, ambient computing and cloud computing, provide a strong base for continued growth and new opportunities across Alphabet," Sundar Pichai, CEO
Unruly Ranks Google Tearjerker ‘Loretta’ as the Most Effective Ad of Super Bowl 2020 While humor and nostalgia may have dominated the Super Bowl this year, Super Bowl 2020's most effective ad was one that tugged at the heartstrings. According to video ad tech company Unruly, Google's "Loretta" was the most effective ad of the
Taboola: Doritos’ Online Readership Skyrocketed 85 Times on Super Sunday vs. Average Sunday Doritos drove the "Old Town Road" to 85 times more online readership about its brand on Super Bowl Sunday than on the average Sunday, according to an analysis by native advertising platform Taboola. Taboola said the snack brand's dance-off between Lil Nas
Trump and Bloomberg’s Super Bowl Ads Rated as Effective The Super Bowl pitted President Donald Trump and Democrat Mike Bloomberg against one another: each candidate with big budgets to spend on political advertising, each taking his candidacy to the Big Game. Both politicians ultimately used that platform last night to focus on messaging centered on
Top 10 SB Ads; Trump’s Last-Minute Strategy Shift: Monday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for
The Science and Art of Best Answer B2B Marketing Content As a marketer, I love experiencing the inner dynamics of our profession from the other side. Our agency talks so much about the value of delivering best answer content and fully satisfying a searcher’s curiosities; recently I experienced this value first-hand. Let’s set the stage.
Here’s What Happened Inside Tide’s Super Bowl #LaundryLater War Room It's Sunday. Game day. This particular Sunday is special, but not because today's matchup in Miami determines the NFL's best football team. Nor is it special because everyday Americans put their differences aside and come together. No, this Sunday is special because so many people
The 10 Best Super Bowl Ads of 2020 Another Super Bowl is in the books, and now we find out which ads people will actually still be talking about now that the anticipation is over. It wasn't the strongest year, with few truly iconic pieces of creative, but there were still quite a few gems
