Break Free B2B Season 1 Wrap Up: Top Insights from the Marketing Industry’s Best and Brightest Three different hosts, 19 jam-packed episodes, 20 incredible guests—countless amazing insights gained. TopRank Marketing’s inaugural season of Break Free B2B, a video podcast series featuring the expertise, experiences, and advice of diverse marketing minds, is officially wrapped. With the
Janelle Monáe Narrates New York Times Ad for The 1619 Project Actor, singer and producer Janelle Mon?e can add one more accolade to her bio: the first celebrity to appear in an advertisement for The New York Times. A 30-second commercial from the publisher will run during the Academy Awards on Sunday night, marking the
How Budweiser Brought Back ‘Whassup’ for a New Era Twenty years ago, Budweiser shouted its way into catchphrase history with "Whassup," a simple but addictive spot about friends greeting each other. Frequently misremembered as a Super Bowl ad, the spot actually first aired during Monday Night Football in December 1999. It was inspired by a
Google Chrome Takes Aim at Intrusive Video Ads Google Chrome users will soon be exposed to fewer intrusive video ads. Product manager Jason James said in a blog post) Wednesday that the Coalition for Better Ads, which was created by ad trade associations to develop the Better Ads Standards, revealed a new set of standards
Barnes and Noble Pulls Diverse Book Covers Campaign After Online Backlash Barnes and Noble has pulled a set of reimagined classic book covers featuring diverse protagonists after the project prompted an online backlash, with critics calling it a superficial stunt. The campaign was a joint effort between the book chain's store on Manhattan's 5th Avenue,
New OOH Agency Launches With a Strong Roster of DTC Brands A new agency player has entered the out-of-home arena. Quan Media Group officially launched today, with a roster of DTC brands including Away, Banza, Contiki, Dagne Dover, Daily Harvest and digital health care company Ro. Quan was founded by agency veteran Brian Rappaport, who
Billy Porter and Logo Offer Up an LGBTQ Alternative to the State of the Union Address On Tuesday night, President Trump delivered the annual State of the Union address before Congress. Trump took credit for what he called a "blue-collar boom" and generally sharpened his reelection messaging, but all we remember now is Nancy Pelosi
Diary of a Wimpy Kid Is Coming to a Social Platform Near You Popular kids' fiction book series and movie franchise Diary of a Wimpy Kid is coming to Facebook, Instagram and Snapchat in augmented reality form. Wimpy Kid expanded its partnership with Bare Tree Media to bring AR effects to the social platforms, as
Netflix’s Big Mistake; The Most Inclusive Super Bowl in History: Wednesday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign
Authenticity and Great B2B Content Marketing Go Hand In Hand Are you using enough authenticity in your B2B marketing to build greater inherent trust into your brand purpose? If you're not sure, read on — and let's examine how authenticity, influence, and trust go hand-in-hand to deliver great B2B content marketing. Authenticity is a key
