Starbucks Names Brady Brewer CMO Starbucks CEO Kevin Johnson today announced that Brady Brewer has been promoted to the role of CMO, according to a letter to the coffee chain's employees. Brewer will report directly to the company's COO, Roz Brewer, the letter added. The newly appointed CMO will lead the development and execution of
Endeavor CMO Bozoma Saint John’s Very Pointed Career Advice Bozoma Saint John may be the most confident person in marketing--and she has a track record to back it up as CMO of major entertainment agency Endeavor, with previous gigs at Uber, Apple and Pepsi. A sought after speaker for her exuberance and original thinking, she
GumGum Closes Million Funding Round GumGum, an ad-tech company specializing in contextual advertising and hoping to capitalize on the decline of the cookie in online media, today announced a $22 million Series D funding round. Investor Morgan Stanley participated along with NewView Capital and UpFront. The new funding brings the company's total to $58.6 million,
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You Don’t Know Andrea Weiss, but You Probably Love Her Retail Brands In a soaring atrium in one of those slick skyscrapers sheathed in glass on New York's Park Avenue, prolific adviser and board member Andrea Weiss finds some spare time to sit down for an interview. Surrounded by the requisite marble, water fixture and
31 DIY Marketing Tools To Create Remarkable Experiences Sifting through thousands of available tools is a hit and — more often than not — a miss proposition, but we’ve got you covered with 31 do-it-yourself marketing tools that are perfect for helping you create remarkable campaign experiences. It can be overwhelming even deciding which new
The IAB Tech Lab Has a Campaign Strategy to Educate the Public About Ad Tech The ad-tech sector of the media industry has, whether fair or not, a reputation for creepiness. And in light of seismic changes that affect their businesses (like Google eliminating third-party ad targeting and federal and state data privacy legislation), these
Snapchat Begins Rolling Out Here for You Feature for Users Who May Be Struggling Snapchat will begin rolling out a feature in the coming months, Here for You, which is aimed at providing proactive, in-application support to Snapchatters who may be experiencing a mental health or emotional crisis, or who just want to learn more
Twitter Rolls Out Search Prompt Triggered by Keywords About 2020 Census Twitter teamed up with the U.S. Census Bureau to debut a new prompt that will appear when users search for keywords associated with the 2020 Census. The search prompt is available on Android, iOS and mobile.twitter.com in the U.S., in English and Spanish, and
FTC Seeks Information From Big Tech Companies on Mergers From 2010 to 2019 The Federal Trade Commission is taking a closer look at acquisitions in the past decade by tech giants Alphabet, Amazon, Apple, Facebook and Google. The agency issued orders today requiring the five companies to provide information about acquisitions between Jan. 1, 2010,
