Jack in the Box Backs Sonic the Hedgehog With a Snapchat AR Face Lens Jack in the Box teamed up with Paramount Pictures to celebrate the upcoming premiere of feature film Sonic the Hedgehog with an augmented reality face lens on Snapchat. Snapchatters in the U.S. can access the lens via Lens Carousel to begin
Navigating Conferences in the Time of Coronavirus The World Health Organization (WHO) has declared 2019-nCov, a novel strain of the coronavirus, a global health emergency. The epidemic has killed more than 1,000 people, mostly in China, and is impacting major industry events. Brands like Facebook, Sony and Intel have pulled out of the Mobile World
MDC Partners Agencies Form Collective Comprised of 72andSunny, CPB, Hecho Studios, Instrument and Redscout The stars have aligned: five MDC partner agencies are coming together to form a new collective it refers to as a "constellation." Comprised of 72andSunny and CPB, production company Hecho Studios, digital agency Instrument, and strategy and design consultancy Redscout, the
SXSW’s Final Lineup Features Janelle Monáe, Damon Lindelof, Nine Inch Nails With just a month left before attendees from across the globe descend on Austin, Texas, South by Southwest has dropped the names of dozens more keynote and featured speakers who will be onstage throughout the week. A Watchmen-focused keynote will feature Nine Inch Nails'
How I Drove 231,608 Visitors to My Site Using This New Channel Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them
Papa John’s and Snapchat Rekindle Their Valentine’s Day AR Lens Romance Papa John's rekindled its romance with Snapchat for the second consecutive Valentine's Day with another augmented reality lens. The AR face lens--available to all U.S. users via Lens Carousel or Snapcode--enables hungry Snapchatters to order from the pizza chain directly via the application. Papa
Ad Tech in a Post-Cookie World; Oscars Fall to Record Low Ratings: Tuesday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you
25 B2B Influencer Marketing Campaign & Engagement Ideas for 2020 In the business world, you don't have to look far to see that the number of B2B companies engaged with influencer marketing is growing. As more companies are moving beyond experimentation to conducting pilots, sequential campaigns and always on programs, there is an increasing desire
The Conners Airs Live Tonight, Reacting to New Hampshire Primary Results in Real Time ABC News isn't the network's only program that will be broadcast live during the New Hampshire primary results. Its sitcom The Conners is airing a live episode at 8 p.m. ET--the cast will perform it live again at 8 p.m. PT--that
Mark Cross, the 175-year-old ‘American Hermès,’ Regains Its Luxury Status Well into the second half of Rear Window, Paramount's 1954 classic directed by Alfred Hitchcock, Lisa Fremont (played by Grace Kelly) and photographer L.B. Jefferies (Jimmy Stewart) are mulling through the evidence that their neighbor Lars Thorwald has murdered his wife. A key indicator: Mrs.
