Snap Games Adds Color Galaxy From Gismart Developer Gismart brought new title Color Galaxy to Snapchat's Snap Games platform. The fast-paced multiplayer game involved Snapchatters driving cool custom cars--and, sometimes, chickens--in a race to close their color loops on the map and expand their territories. While players can cross an opponent's line to take his
Facebook Continues Its ‘Hobbi’ of Borrowing From Other Social Platforms It's Pinterest's turn to be imitated by Facebook, following in the steps of other social platforms, including Snapchat and TikTok. Hobbi, the fourth stand-alone application from Facebook's NPE Team (the NPE stands for New Product Experimentation), surfaced on the iTunes App Store this week. A
Droga5 Brings Surreal Artistry to Harley-Davidson’s Enduring Promise of Escape What's the allure of riding a motorcycle? Is it the powerful engine, the community that comes with riding or just the ability to save precious time by weaving in-between cars in rush hour traffic? For Harley-Davidson, the goal is simply to cut through the noise
8 Tried and True Ways to Build Your Influence At the CMO Moves Summit East, LinkedIn's Ty Heath, Deloitte's Suzanne Kounkel, UniWorld Group's Monique Nelson and former PepsiCo president Brad Jakeman took the stage to talk about the good, the bad and the ugly of influence today. To kick off the session, Adweek's executive editor
Musical Marketing for the 2020 Election; TNT Honors Kobe Bryant with New All-Star Game Format: Friday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to
Direct-to-Consumer Brands Had a Bad Week, but It’s Not All Doom and Gloom for the Industry Between Brandless shutting down, Edgewell Personal Care backing out of its acquisition of Harry's after the Federal Trade Commission sued to block the deal, Casper's lackluster IPO and Birchbox laying off 25% of its global workforce, it hasn't been
Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats Facebook Adds 'One-Time Notification' API to Messenger for Business Facebook has given marketers new options for contacting consumers who have agreed to notifications, with the release of an API token system that will enable expanded brand-to-customer contact
Facebook Looks to ‘Lift Every Voice and Sing’ During Black History Month TV Spot Facebook is marking Black History Month with the debut of a 60-second national TV spot during the National Basketball Association All-Star Game on TNT Sunday night. Facebook The longform version of Lift Every Voice and Sing debuted on the company's social
What Verizon’s Super Bowl Strategy Shows About Blurring the Lines of Sports and Esports As Super Bowl ad spends continue to climb, with an estimated $435 million (nearly $100 million more than last year) spent during this year's Big Game, brands are looking for other ways to leverage the spectacle of the Super Bowl. One
Half of All U.S. Homes Will Be Cord Cutters or Cord-Nevers by 2024, Roku Projects In just a few years, the number of U.S. homes without a cable subscription will be equal to the number that have one, according to a bold new prediction from Roku. The streaming TV platform is ready for a decade
