Lessons Learned During My First NFT Adventure I bought my first NFT and it was a Stoner Cat. Meet "Hammie," a character voiced by Chris Rock from the series Stoner Cats, starring Jane Fonda, Ashton Kutcher, Mila Kunis, Seth MacFarlane, Vitalik Buterin (the creator of Ethereum) and Chris Rock. The show is about a woman
Restaurants That Thrived During Covid Can Thank On-the-Go Diners Few industries were hit as hard by the pandemic as the restaurant business. After much of the country went into lockdown, restaurants--like almost every other business--were forced to close their doors. For many, though, the closure has been permanent. But some parts of the industry--namely the
Time Is of the Essence: How Brands Can Still Help Refugees in Afghanistan Now that the U.S. is officially out of Afghanistan, many of us fear for the hundreds of thousands of U.S.-affiliated Afghans facing uncertain futures. One reason brands should consider getting involved in the rescue effort is the role of brand purpose in
Basquiat at Tiffany’s: The Campaign We Love—and Hate The latest Tiffany & Co. campaign dropped earlier this week and, in standard 2021 fashion, the world had a lot to say. The campaign was a first of its kind: It was the first time Beyonce and Jay-Z appeared in an ad together, the first public appearance
Once the Ugly Duckling of Digital, Gaming Is the New Star Games have been part of popular culture long before they became cool. The trope of gamers as basement dwellers has fully fallen by the wayside--gaming is everywhere, on every screen we own, in every genre and format we could imagine. Even consoles that were
4 Ways to Leverage the Intersection of Brand and Response Advertising For years, certain media channels have been designated to different communication strategies. Some channels were considered better at driving brand awareness while others were better at closing a sale. However, due to improvements in measurement, technology and data, the upper and lower parts of
Brands Must Wake Up to Their Responsibilities and Stop Lagging Behind on Climate Action The G7 summit left us with plenty of ambitious statements and promises on climate change from world leaders but little in the way of funding campaigners say they need to support developing countries dealing with the climate emergencies. And despite the
Why Gen Z Will Drive a ‘Double Top Line’ We're seeing big shifts in the role of the corporation. The "double bottom line" (delivering financial return and social impact) is a cornerstone of direct-to-consumer disruptors. Now, even traditional category leaders are reacting to the call to look beyond shareholder value and address a broader range
How GSK and Other WFA Advertisers Are Going Open Source to Champion Diversity It's well beyond time to just talk about the importance of diversity and representation in our advertising; we need to practically get on and do it. We're challenging ourselves on the role we can play in driving that externally too, given that
5 Lessons Burger King Learned by Unleashing the Moldy Whopper In my view, a good CMO needs to be doing two things at the same time. First, you need to drive sales. I doubt any CMO will last too long if the brand is tanking in sales. Second, you need to make your brand "future-proof."
